Email Marketing For eCommerce: Basic Tactics That Generate More Sales

The most valuable asset any business can possess in today’s world is an email list. It helps in growing sales by using email marketing for eCommerce. However, that is not the only reason.

A website can crash or get hacked while social media handles can get banned by the platform. Scary, right? Indeed, it is! But your email list is never going anywhere and permanently going to stay with you. It is like creating a personal subscriber base of loyal people.

Moreover, email lists can help you run better Ad campaigns on any ad network. Most importantly, your email campaigns help you reach your customers repetitively without spending a dime.

You wonder how?

Follow These Actions In Your Email Marketing For eCommerce Store

There are too many ways, but it is important to follow the basic tactics first. Most of the businesses don’t follow the easy tactics that can generate more sales for them.

Image Source: Photo by Solen Feyissa on Unsplash

1. Practise Email Scrubbing More Frequently

I cannot emphasize enough how vital email scrubbing is! If someone is not into email marketing, then chances are minimal of knowing about this terminology.

Whenever the users subscribe to your email lists, not all of them engage or open your emails. It becomes irrelevant to send regular emails to such subscribers. It ends up sending your emails into the promotions tab or even spam.

To tackle this problem, remove such users from your regular email campaign lists. It improves the deliverability rate and thereby increases the email score.

Not just scrubbing, but it is important to use a reputed email service. Gmail blacklists many email services for hosting too many spam emails.

2. Send Emails to Abandoned Carts By Using Partial Check-Out Option

Now, what does partial check out means?

It is a technique where the customer is asked to fill in the partial data like name and email address first. Once they submit it, they are directed to the final payment page.

In this way, you understand the difference between serious buyers and product spies.

Once you get the email addresses of such customers, you can run an email campaign for reminding about their abandoned carts. In this way, your conversion rate will drastically increase.

There are some tools like Abandoned Cart Pro for WooCommerce that allows sending notifications to abandoned carts.

3. Send Emails According To The Time of Activity

When it comes to marketing, timing can change the whole game. It is very important to send emails or promotional messages at the right time. Why is it important? There are many reasons.

Emails are generally checked in the morning hours. It won’t make any sense to send emails at night because when the user checks the email the next day, there are high chances of your email getting ignored in the flood of emails. People are lazy to check every unread email till the end.

Another reason can be the difference in the timezone. If your customer lives in a different timezone and receives your email at 3 AM, it won’t make any sense.

So, it is highly important to segregate emails according to their time of activity and mail them at the right times.

4. Run Festive Email Campaigns

Festive email campaigns can reap the highest benefits for your eCommerce business.

We have already posted a dedicated blog post on festive marketing. In case you missed it, read our tips to boost eCommerce sales during festive seasons.

Almost every brand leverages the festive season. People are ready to spend in these times.

5. Keep Emails Text-Based And Short

It is not a hidden fact that Google email algorithms cannot read the content present in the images. At least not yet. None of the email services has that capability.

As a result, the filters directly put your emails into the promotional tab if your open-rate is not too high.

Only-image emails often face loading issues and compatibility issues. So, it is always a good idea to stick to text-based emails.

When it comes to text-based emails, algorithms understand the language and spammy content. Most of the time, your emails will land in the primary inbox if your receivers are engaged enough.

In the following example, a company named Manach has done a great job and fulfills the purpose. It does not sound promotional but a friendly email.

Image Source: Johnshipka

Make sure that your emails are short and crisp.

6. Upsell or Downsell Your Other Relevant Products

A customer visited your eCommerce store and even purchased some items from your store. Congratulations!

So how about upselling or down selling a similar product through an email?

Send the relevant products from your store that compliment the first purchase they made. For instance, people who buy smartphones often need a protective case for that mobile phone.

It is highly important to pitch related products because conversion rates might get higher. It makes no sense to throw cosmetics at someone who has just purchased a smartphone.

Amazon does a great job in identifying the relevant products.

Similarly, avoid sending the email right after the purchase is completed. Let the first product get delivered and let the customer use it for a while. You can pitch after a week or two for the most effective results.

Summarizing [And Bonus Points]

If we sum up the whole article, it just focuses on two important things – timing and relevancy.

Apart from that, focus on the deliverability rate and spam score of your domain email.

Email the right and relevant products to the relevant customer at the right time, and it will automatically show the results.

Automation of email campaigns is important. Look for a good email service. It is not feasible for an eCommerce to send manual emails to all the customers.

MailChimp and ConvertKit are good to start. They provide many free templates that you can use to automate your emails.

Not just automation, but they provide easy integration with WooCommerce and other websites.

In case you need any help with your WooCommerce or eCommerce website, let’s talk.

Reach Out To Us

29 thoughts on “Email Marketing For eCommerce: Basic Tactics That Generate More Sales”

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