Documents You Need For Becoming a Seller on Amazon India

You need to provide 7 basic details of your business.
Starting Your Amazon Business Is Easy.

Account Registration Documents:-

  1. PAN CARD
  2. GST NUMBER
  3. LEGAL NAME
  4. BANK ACCOUNT
  5. EMAIL ID
  6. MOBILE NUMBER
  7. DIGITAL SIGNATURE

PAN CARD!

PAN CARD

PAN stands for Permanent Account Number. A PAN number is a ten-digit number in alphabets and numerical, or in ‘alphanumeric’ terms, that is allocated by the income tax department to all the taxpayers, and is unique with each individual. A PAN number helps the authorities keep track of the financial activities of any individual, as PAN is integral to all forms of payments. A PAN number is allotted through a laminated card, which is called a PAN card. A PAN card contains information like PAN number, Name, DOB, and address.

GST OVERVIEW

Note: GST is a must for eCommerce. So, unless you have a GST Number, you can not sell on Amazon
Goods and Service Tax

Goods and Service Tax is a destination-bases tax on consumption of goods and services

  • GST is mandatory for all sellers selling on an e-commerce platform even if the turnover is less than 10L
  • GSTIN number will be a 15 digit number. Only books are tax-exempt under GST, unstitched apparel which was previously tax-exempt under VAT is now taxed
  • HSN (Harmonised System of Nomenclature) is an internationally accepted product coding system.
  • Under GST law, the HSN code is to be used by a taxpayer for the classification of goods will be based on the taxpayer’s turnover. The HSN code needs to be declared on the tax invoice and also to be reported while filing the GST returns.

 

LEGAL NAME

LEGAL NAME

Your brand name will show exactly under the product name on Amazon.

Points to keep in mind while deciding your brand name.
  • The brand name should be unique. So at a later stage, it will not be a headache at the time of trademark registration
  • If you haven’t registered for GST Certificate yet we will suggest you keep your trademark brand name and GST legal name the same.

BANK ACCOUNT

Bank-account-for-amazon
The bank account is used for deposit payments, any bank account is accepted current/saving but we suggest a current account. bank account information is matched with your account information so your GST return will match your payment and other tax details

EMAIL ID & MOBILE NUMBER

EMAIL ID & MOBILE NUMBER
You need Email-id and Phone number for login and daily order and return information update. Email-id and Phone numbers should not be used before on amazon and if you still want to proceed with a used number or email your all previous transactions and order details will vanish. So, we will suggest you use a new EMail-id and Mobile Number.

DIGITAL SIGNATURE

DIGITAL SIGNATURE

Your Digital Signature is needed for your invoice signature, Digital Signatures scanned copy of your signature. Sign on white paper and scan that use this photo use as Digital Signature

Email Marketing For eCommerce: Basic Tactics That Generate More Sales

The most valuable asset any business can possess in today’s world is an email list. It helps in growing sales by using email marketing for eCommerce. However, that is not the only reason.

A website can crash or get hacked while social media handles can get banned by the platform. Scary, right? Indeed, it is! But your email list is never going anywhere and permanently going to stay with you. It is like creating a personal subscriber base of loyal people.

Moreover, email lists can help you run better Ad campaigns on any ad network. Most importantly, your email campaigns help you reach your customers repetitively without spending a dime.

You wonder how?

Follow These Actions In Your Email Marketing For eCommerce Store

There are too many ways, but it is important to follow the basic tactics first. Most of the businesses don’t follow the easy tactics that can generate more sales for them.

Image Source: Photo by Solen Feyissa on Unsplash

1. Practise Email Scrubbing More Frequently

I cannot emphasize enough how vital email scrubbing is! If someone is not into email marketing, then chances are minimal of knowing about this terminology.

Whenever the users subscribe to your email lists, not all of them engage or open your emails. It becomes irrelevant to send regular emails to such subscribers. It ends up sending your emails into the promotions tab or even spam.

To tackle this problem, remove such users from your regular email campaign lists. It improves the deliverability rate and thereby increases the email score.

Not just scrubbing, but it is important to use a reputed email service. Gmail blacklists many email services for hosting too many spam emails.

2. Send Emails to Abandoned Carts By Using Partial Check-Out Option

Now, what does partial check out means?

It is a technique where the customer is asked to fill in the partial data like name and email address first. Once they submit it, they are directed to the final payment page.

In this way, you understand the difference between serious buyers and product spies.

Once you get the email addresses of such customers, you can run an email campaign for reminding about their abandoned carts. In this way, your conversion rate will drastically increase.

There are some tools like Abandoned Cart Pro for WooCommerce that allows sending notifications to abandoned carts.

3. Send Emails According To The Time of Activity

When it comes to marketing, timing can change the whole game. It is very important to send emails or promotional messages at the right time. Why is it important? There are many reasons.

Emails are generally checked in the morning hours. It won’t make any sense to send emails at night because when the user checks the email the next day, there are high chances of your email getting ignored in the flood of emails. People are lazy to check every unread email till the end.

Another reason can be the difference in the timezone. If your customer lives in a different timezone and receives your email at 3 AM, it won’t make any sense.

So, it is highly important to segregate emails according to their time of activity and mail them at the right times.

4. Run Festive Email Campaigns

Festive email campaigns can reap the highest benefits for your eCommerce business.

We have already posted a dedicated blog post on festive marketing. In case you missed it, read our tips to boost eCommerce sales during festive seasons.

Almost every brand leverages the festive season. People are ready to spend in these times.

5. Keep Emails Text-Based And Short

It is not a hidden fact that Google email algorithms cannot read the content present in the images. At least not yet. None of the email services has that capability.

As a result, the filters directly put your emails into the promotional tab if your open-rate is not too high.

Only-image emails often face loading issues and compatibility issues. So, it is always a good idea to stick to text-based emails.

When it comes to text-based emails, algorithms understand the language and spammy content. Most of the time, your emails will land in the primary inbox if your receivers are engaged enough.

In the following example, a company named Manach has done a great job and fulfills the purpose. It does not sound promotional but a friendly email.

Image Source: Johnshipka

Make sure that your emails are short and crisp.

6. Upsell or Downsell Your Other Relevant Products

A customer visited your eCommerce store and even purchased some items from your store. Congratulations!

So how about upselling or down selling a similar product through an email?

Send the relevant products from your store that compliment the first purchase they made. For instance, people who buy smartphones often need a protective case for that mobile phone.

It is highly important to pitch related products because conversion rates might get higher. It makes no sense to throw cosmetics at someone who has just purchased a smartphone.

Amazon does a great job in identifying the relevant products.

Similarly, avoid sending the email right after the purchase is completed. Let the first product get delivered and let the customer use it for a while. You can pitch after a week or two for the most effective results.

Summarizing [And Bonus Points]

If we sum up the whole article, it just focuses on two important things – timing and relevancy.

Apart from that, focus on the deliverability rate and spam score of your domain email.

Email the right and relevant products to the relevant customer at the right time, and it will automatically show the results.

Automation of email campaigns is important. Look for a good email service. It is not feasible for an eCommerce to send manual emails to all the customers.

MailChimp and ConvertKit are good to start. They provide many free templates that you can use to automate your emails.

Not just automation, but they provide easy integration with WooCommerce and other websites.

In case you need any help with your WooCommerce or eCommerce website, let’s talk.

Reach Out To Us

eCommerce Pricing Strategies – How To Price Products in 5 Easy Ways

When you invest your time and money on an eCommerce website, merely selling products is not the key. As a businessperson, you need to work on your eCommerce pricing strategies.

No doubt, everything has to be profitable. A layman can tell that the selling price has to be more than the cost price to make profits. However, is it that simple?

Will pricing your products randomly help you to build a sustainable eCommerce business? Certainly not!

Overpricing can lead to low conversions, and customers swaying away from your products. On the other hand, underpricing will not fetch you the deserving profits. Hence, it is important to price your eCommerce products perfectly.

If you are reading this article, then it surely means that you are just starting with the eCommerce business. So, it is our responsibility to keep things simple and effective. Larger eCommerce businesses can hire financial experts to help themselves.

5 Most Effective eCommerce Pricing Strategies For Your Business

1. Cost-based Pricing

Cost-based pricing is a simple and most commonly used strategy.

Cost + Desired Margin = Price

But is it that easy? For eCommerce, it is trickier than the normal retail pricing because there are many hidden costs that sellers fail to consider. In offline businesses, every payment is visible and noted.

However, in eCommerce, maintenance of the website or marketplace adds up to your cost of manufacturing.

Your server costs, domain cost, developer cost, and even the external tools that you use add up. Apart from the website, you need to pay taxes because every transaction is monitored in online business.

Since shipping is also your responsibility, you end up bearing the logistics. Some eCommerce websites ask for delivery charges separately while others add it in the pricing. In one of our articles about individual eCommerce strategies, we discussed how giving free shipping is more appealing for customers than paying separately.

Food Delivery platforms give you a complete breakdown and add their commission. For a customer, the bill varies according to the price of the products.

In short, consider all the costs and then proceed with the pricing of individual products on your eCommerce website.

2. Target Return Pricing

Target return pricing is a riskier strategy for small businesses and individuals. It is a strategy where the eCommerce store will set a price that would give them profits only if a specific quantity is sold.

It requires serious calculations and confidence to sell a specific amount of products. This is the reason why eCommerce giants like Amazon and Flipkart operate on target return pricing strategy.

According to the Economic Times, Flipkart’s revenue increased by 43%, but losses went up by 69% in FY2019. Similarly, Amazon Retail India reported a loss of Rs 127.4 crore in FY2019.

It is evident that they are making heavy losses, and the cost of customer acquisition is high. But they know that they will be profitable once they sell their target quantity.

Image Source: Christian Wiediger on Unsplash

In the offline market, DMart and Walmart operate on a similar strategy. All these companies work on mass selling and thereby eradicating all the competitors.

3. Value-based Pricing

Value-based pricing is where the customers feel the right value for handing over the money to buy your products.

Rolex sells the watches, and so does any other brand. Similarly, Nike sells the shoes, and so does Gucci. But what makes the price difference so high? The brand!

People are willing to pay for some brands while not for others. The brand value plays an important role here. The way brands make their customers feel will decide the brand value.

Heavy research is required in this strategy to figure out customer demographics, persona, and product preference analysis.

Another factor plays when there are high demand and fewer suppliers. It can lead to high value-based pricing.

For instance, Business Insider reported that the prices of hand sanitizers hiked by 53% in the USA during the coronavirus pandemic due to high demand.

4. Competitive Pricing

Competitive pricing is the most common strategy in any market. From road-side vendors to large companies, it is visible everywhere.

Pick up your nearest competitors and spy on their pricing strategies. Once you get all the data, price your products equal to them or less than them.

However, there are very high chances of facing losses if your cost is higher than your competitors.

It can be a possibility that your competitor is operating on a bulk scale and thereby reducing their costs, but you are starting at a smaller scale. In such cases, it is better to stand out from your competitors and go with the value-based pricing strategy.

A competitive pricing strategy can help you gain market share rapidly because India is a price-sensitive market.

5. Real-Time Price Optimization

Real-time prize optimization is the best strategy for eCommerce websites to implement along with other methods. It involves reducing or increasing the prices of your products based on the ongoing situation or time.

Many eCommerce websites hike the prices when they see that their competitor’s product going out of stock. That fetches all the customers of competitive eCommerce sites to their websites, eventually boosting the revenue.

Some stores even automatically set the prices based on demands. Uber or any other taxi service keep optimizing their cab charges based on time and availability. Although it is not an eCommerce store, technically they are selling something online.

Another way is to implement the festive sales. We have a dedicated article about boosting eCommerce sales during festive seasons. It discusses the real-time optimization of your prices due to the festivals. Many stores declare heavy discounts on Black Friday and Cyber Monday in the USA.

Popular hosting services are giving away discounts for Black Friday.

Summing Up

Stay competitive. Your shoppers are smart. Test pricing and figure out what helps to scale your profit margins. Leave room to improve if you need to.

eCommerce is all about adapting and improving regularly.

Steadily building your store and tweaking prices will help customers get the best out of their experience with you.

Do you want more traffic on your eCommerce website or planning to build one?

We are determined to work on such projects and generate revenue. But the only question is, will that be your eCommerce business?

Let’s Work Together

4 Highly Efficient O2O Commerce Strategies For Offline Retailers

The O2O Commerce industry is going to increase over the upcoming years. Online-to-offline (O2O) commerce strategies drive online traffic to make purchases from physical stores. It is a perfect model for all the offline retailers who want to scale their business online.

O2O commerce allows consumers to get the convenience of online shopping with the service of physical retail. Lenskart and FirstCry started as eCommerce websites and now turned into O2O Commerce companies.

In 2020, every retailer felt the burn due to the pandemic and lockdown. People preferred staying at home and ordering things online. As a result, offline retailers faced massive losses.

According to the Confederation of All India Traders (CAIT), the retail sector faced a massive loss of more than Rs 15.50 lakh crores during the first few months of the lockdown.

Many retailers realized that they need to come online to sell their products. Some restaurant owners delivered food using Whatsapp. Many local grocery sellers started taking orders on phone calls.

This is where O2O commerce helps offline retailers. O2O stores are targeting offline buyers as well as online buyers. The customers get the advantages of both modes. They can look at the products online right from the comfort of their home. On the other hand, they can still go and check for the quality by physically visiting the store.

Amazon has recently acquired an O2O startup called Whole Foods Market.

Use these O2O Commerce Strategies for Offline Retailers

Before entering the eCommerce world, you need to build an eCommerce store. We have a dedicated article that will help you to start your eCommerce website from scratch. If you don’t want to manage technical hassles, we can help you out.

1. Run Hyperlocal Ads

Use Google Ads for fulfilling the users’ search intent. It should be optimized in a way that whenever a user in your area searches for the products, your eCommerce store should appear on the top.

People searching on Google have a high intent of buying those products. There are very high possibilities that they will buy within a few clicks.

Facebook allows you to run Ad campaigns within a radius of a few kilometers in your area. Create a good creative of your physical store and add a call-to-action button to your eCommerce store.

Several eCommerce stores are implementing this strategy. PublicBikes is a great example of O2O commerce where they have strategically included both the options on all of their products – Local Delivery & Store Pickup. They used a Shopify tool called Zapiet.

We have a complete guide to using social media to increase sales. You can refer to it.

2. Leverage Local SEO

Local SEO is something that global businesses can never implement in your area. Most of the websites and eCommerce websites work on their SEO.

However, local businesses and offline retailers can work on their local SEO. The eCommerce website needs to be registered on Google My Business. It is also better if you list your business on several local directories.

What will it do?

Whenever someone searches for your products from your area, then your eCommerce website will appear on the top. A dedicated position is given to local businesses. It helps to create a factor of trust while shopping in offline mode.

Moreover, Google listing includes everything required for your customers – contact information, link to your website, and even direction to your physical shop.

It is always good to work on local SEO because it is the organic and free traffic that you get from Google. There is no need to run ads or pay anything for local SEO.

3. Collect Data From Your Physical Store

Nobody is implementing this strategy right now. Since you have already a pre-established physical store, you can use this highly effective strategy.

Most of the businesses print and use a QR code in their physical stores. They are mostly payment codes from Paytm, Google Pay, or any UPI-based QR code.

Did you know you can even print your QR Code and collect data from your customers? You can use tools like QRStuff or QR-code monkey to generate a QR code. Generate a QR Code that collects the basic data and display it in your retail store.

There are too many options for you. Decide what you want to collect. It can be email IDs or contact numbers. A contact form’s link in the QR code will work well.

Screenshot: QRStuff

Ask the customers to scan that code and fill in the data. Incentivizing customers to scan that QR code depends on your business and marketing skills.

Use this data to increase your sales by giving them festive offers or some discounts on their special days like birthdays or anniversaries.

If you are short of ideas about festive marketing, then you can refer to our article about boosting eCommerce sales during festive seasons.

4. Give Customers A Reason To Buy From Your Store

According to McKinsey, 23% of people prefer to get same-day delivery. Hyperlocal stores have an edge here.

Image Source: McKinsey

Most of the global eCommerce stores cannot deliver products within a single day. Amazon Prime members get it delivered on the next day. This was an important point for us while we discussed 6 ways of competing with Amazon.

Since your eCommerce store is merely targeting the local area of your physical store, it is easy to deliver the products within a single day.

Another important factor to stand-out is to work on packaging. If you are selling something like gift items, or sweets then it is a good practice to deliver items in a branded package.

Ferrero Rocher is a prime example of how packaging can completely change the feel for the brand. Holding a box should make the customers feel special and proud.

Image Source: Pinterest

If you are just starting or your store does not get too much traction, then it is better to use Whatsapp Business. Recently, Whatsapp added a shopping button to make shopping easier on the app.

List your products using the catalog and let your local customers buy from them. You can deliver the products by taking orders from there.

However, building an eCommerce store gives a professional and clean look for a business. We help to develop such online stores.

Contact Us Now

Top 10 tips for Instagram marketing for your Amazon products

Do you wish to render a jumpstart to your product profiles on the Amazon store? Have you gone tired of relying solely on Amazon search for establishing new sales outside of the platform? If your answer is yes, then Instagram is the best social media platform for eCommerce companies rendering them the ability to display their products, develop a strong connection with the targeted audience, and build up a strong market presence to attract profitable and loyal customers.  

Instagram for Amazon Sellers Best Practices

Amazon sellers consider that Instagram is one of the perfect platforms to implement a marketing strategy and accomplish its goal. However, it is important to remember that getting impressive leads and sales for eCommerce vendors can be quite tough to achieve from Amazon unless you are following the best practices for strengthening your presence and getting your post in front of the audience.  

You need to keep the following tips in mind before you embark on the pursuit of strengthening your brand on the platform of Amazon.

  1. Be Consistent

Consistency is a virtue when it comes to Instagram.  You have to find a befitting medium such that you consistently provide high-quality content that will keep you under the watchful eyes of the targeted audience. You have to make sure that the quality of the content does not dip. When it comes to customer engagement Instagram outscores Facebook by almost ten times. Images posted on Instagram receive more than 23 percent engagement when compared to Facebook images. Brands give their best shot for driving engagement. It has been found that an average brand posts nearly thirty times every month.  The bottom line here is to maintain quality.

Creating Instagram Stories       

One of the hottest features in Instagram is Instagram stories. In sharp contrast to typical postings, Instagram stories show up in different sections generates a higher level of engagement helping you to stand apart from your competitors. As of now, there are more than 400 million daily active Instagram stories with video-centric features.   

For a standard post, Instagram is capable of creating more reach for standard posts. If your user finds a post to be engaging and interacts with it, then your posts are likely to show up on their feed.

Preference for quality rather than quantity

Digital marketers need to ensure that in a bid to make regular posts on Instagram the quality of the content is not compromised.  The level of audience engagement achieved through the contents posted will determine the frequency with which your post is displayed in their feed. Accounts generating a higher level of engagement will show up often in comparison to accounts with lower engagement.  Keep in mind that the Instagram algorithm prefers total engagement while deciding what content to be displayed on the feed of your follower. It collates the total number of likes, views, comments, and profile click-through.

Sharing contents that are user-generated

Sharing product images may not be enough. You need to implement subtle tweaks. For instance, when a user shares a picture of them with your product reach out to them and ask if you can post it on your official page. You may also encourage your users for sharing content they create in the pretext of a contest or similar other strategies.

Optimizing Your Profile

Amazon sellers need to utilize Instagram for increasing brand awareness and generate traffic towards your Amazon product page. It is important to explain your identity and the necessary info that will help customers to find your product.  The approach will do your brand loads of good. Please make sure that you provide at least a link to your brand page with a short description of your company.  

Keep Touch with Your Followers on Regular Basis

You need to get a reality check about a conversation in that they are a two-way street.  Ecommerce brand often approaches Instagram as if it were a bullhorn.  Engaging customers is more than posting new product images repeatedly. Such an approach seldom becomes successful in engaging users. They often fail to realize that the ultimate objective of having your brand on Instagram is to create awareness among profitable customers.

Communication is the key

Hence, you must talk to your fans and jump into conversations. Provide prompt answers to questions that they may have. You can take the help of making part of the process automated. However, you have to make sure that you are genuinely engaging and developing connections with your customers. Otherwise, you may not get the desired results from your efforts.

You Must Look For Cross Promotion Opportunities     

If your brand is mentioned on other accounts, you will get new leads. If you can strike a deal with other brands selling similar products for promoting each other then it will help you to secure more sales and it will increase the number of followers. It must be remembered that the business development aspect of growing your social presence requires dedicated efforts.   

Do not write off Influencer Marketing

Building up an organic following on Instagram requires time. However, for Amazon sellers and other Ecommerce brands time is a scarce resource although they are having the necessary budget to pay for mentions, posts, and stories from an influencer having a considerable audience. It can help you generate immediate sales and jumpstart awareness in the industry. On the other side, it has to be kept in mind that influencer marketing can be quite expensive as influencers charge a hefty amount.

Never miss an opportunity

Amazon sellers must look at Instagram as an opportunity that should be grabbed with both hands and make the best use of it. To start thing of it is advisable to build a reliable presence on the platform alongside its rapid growth. You can grow awareness in your industry by consistently posting quality updates. It will enhance awareness within the industry and it will become feasible to generate more sales and earn surplus revenues. Besides, you will develop a close-knit connection with customers and prospects. You can expect favorable word-of-mouth along with product recommendations that will benefit you too.