5 Tips To Boost eCommerce Sales During Festive Seasons

The last quarter of the year is observed as a festive season in almost every part of the world. Even in India, the festive season starts in September. This is the time when people spend heavily. How will you boost your eCommerce sales during the festive seasons? 

Ideally, there are many ways to optimize the online store and get more conversions. We have even listed out some generic ways in our previous article. If you missed it, check out our 5 tips for increasing online sales.

But this article is going to be different. It is going to be special and dedicated to festive seasons. Something that you cannot leverage all round the year but surely use during this period.

Implement These Tips To Boost Your eCommerce Sales During Festivals

1] Using Festive Theme on Landing Pages

Have you observed how shopping malls in the metro cities create a theme of festivals? It is common to spot Halloween theme, Diwali theme, Christmas theme, Valentine’s theme, and many more. It creates an aroma of excitement among the visitors.

The same strategy can be implemented on eCommerce websites. Several brands like Walmart, Neiman Marcus, Wayfair, Nike, Tesco, and many others are already using it.

Image Source: Gorilla360

Tesco beautifully created a theme of Christmas and optimized everything with the theme. Right from the colors, buttons, and even products.

2] Recovering Abandoned Carts Using Festive Offers

You are losing money on every abandoned cart. As per Statista, 88% of the online shopping orders were abandoned. But there is good news.

Customers with abandoned carts are the easiest to convert. It implies that they were about to buy your product but stopped because of some reason. Make this flow easier by offering festive offers.

If the user needs a product and you are providing some offers on the same product, then it highly possible to convert that user.

Use email automation tools to send a reminder. You can even use push notifications to update the users about their pending purchase. There are tools like PushOwl, OmniSend, or PushAlert to send push notifications to all the users that have abandoned their carts.

Image Source: PushAlert

It is important to incentivize such users in the name of festive offers. There are several reasons for leaving a product after adding it to the cart. But if the cause was high pricing, then such users will come back and purchase with the deal.

3] Running Email & SMS Campaigns with Festive Products

Since we already targeted the users that have abandoned the cart, let’s focus on the users that visited the eCommerce store and provided us with some data. These users come in MoFu (Middle of Funnel) of our marketing funnel.

It could be an email ID or mobile number. These are the leads that have some awareness about your eCommerce store and products.

Target them using email campaigns or SMS campaigns or both. Based on the model of website and data collection, you can promote your festive targeted products.

During festivals, people need more sweets, gift items, apparel, decorating items, and other items. It is a great idea to introduce some products that are specifically made for individual festivals.

Amazon recently sent a promotional email to all its subscribers for Diwali. The email’s theme aligns with the festival and the products listed were related to Diwali. Moreover, they were giving heavy discounts on some products.

Image Source: Amazon Newsletter

If your niche is not aligning with the festive targeted products, then it is okay. Avoid forcing this strategy into your store. Instead, provide some festive discounts on your existing products, and it works like a charm.

4] Running Social Media Contests Using Ad Campaigns

Several brands run social media campaigns to engage with their target audience. Some brands with large social media pages leverage their organic reach as well.

However, organic reach is not well-targeted, which can lead to a poor conversion rate. Run targeted Ad campaigns instead. After all, this step is going to boost your sales. So, there is nothing wrong to invest a bit in social media ad campaigns.

Brands have been organizing events, contests, games, and interactive sessions for festivals.

Image Source: Realme Twitter Handle

Diwali is coming in India and Realme has already started their campaigns. This post has seen more engagement than the average posts, and it builds hype around the brand.

If you are looking for social media to increase your sales, then don’t forget to check out our recommended roadmap to boost your eCommerce using social media.

5] Optimizing Thank You Pages With Vouchers and Festive Wishes

After implementing all the strategies mentioned above, it is important to make the existing customers, as well as the new customers, feel homely and special. After bringing a customer and converting, there is no fun left.

Don’t let that happen. Give some more perks as a surprise element. Once your customer paid for the order, the eCommerce page gets redirected to a ‘Thank You’ page. This page is where you can leverage the space instead of just giving a thank you note.

Customize this page for the festive wishes and attach some vouchers or discounts for your other products. In this way, you are pitching for another product that might get sold due to the offer.

Image Source: Storeya

If your business cannot afford to upsell some other product, it is a great idea to deliver some other goodies along with the main product.

Some brands deliver free keychains, calendars, chocolates, scented candles, sweets, and many other giftable items. Of course, the packaging of these goodies will have the branding of your brand. But who doesn’t love free items and gifts?

If used, it gives a permanent brand recall value to your business. So, try to gift something that will be useful for your customers in the long run.

Summarizing

The festive season can be a great opportunity for offline sellers as well as online sellers to boost their sales by appeasing the customers. This period is when customers set their pockets loose.

To conclude shortly, try to implement the festive theme on your eCommerce store and run some campaigns to bring in the traffic. Don’t forget to spread smiles after the purchase is made. After all, it is the season of festivals.

Are you looking for more strategies and examples? Check out our portfolio and connect us. We ensure that you will be in good hands.

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Getting Started with Pinterest Marketing for eCommerce

What comes to your mind if someone tells you to use social media marketing for your business? Facebook, Instagram, or Twitter? But what if we inform you that you are missing out on the 4th largest social media platform – Pinterest.

Pinterest has a monthly active userbase of around 416 million people as per the stats of Statista. But for some reason, it is still the most underrated platform in India.

Being a visually appealing platform, Pinterest is full of engaged and dedicated users. Around 71% of the users are females, and the most popular age group is between 25-30 years.

Unlike Instagram, TikTok, Snapchat, or any other visually appealing social media platform, Pinterest has a mature audience that has the highest purchasing power.

According to Pinterest Records, users spend $50 per order on average. It is much higher if we compare it to most of the other social media platforms.

In short, there is a huge potential in Pinterest to generate more sales for your eCommerce business. But how would you do that?

Start Pinterest Marketing For Your eCommerce

While discussing social media marketing for eCommerce websites, we mentioned that Pinterest could be a great way to market your store. However, we didn’t go into the details as multiple platforms were mentioned.

In case you missed it, refer to Roadmap to boost eCommerce sales using social media platforms.

In this post, we will be giving you sufficient key points to start with Pinterest.

1] Build A Business Profile

Just like Instagram, Pinterest also demands businesses to build a business profile. It’s not compulsory, but it proves to be good in the long run. There are several advantages of using a business account.

First of all, you get access to the analytics dashboard, and you get to make a detailed analysis of your content. This analytical data is something big you might miss if you keep using a personal account. Analytics is the most important aspect for every business to track the key performing indicators.

Secondly, Pinterest Business Account lets you run Ad campaigns. Campaigns are important for your eCommerce website because no business can rely on organic reach. No doubt, the organic reach is high on Pinterest, but ad campaigns let you reach your exact audience in the most targeted way.

To give you a sense of relief, Pinterest Ads are much cheaper than Facebook Ads.

2] Create and Join Pinterest Boards

Pinterest Boards are almost similar to Facebook Pages. Users build boards for dedicated topics and post multiple posts related to that specific niche.

It is important to build your branded Pinterest board for your branding and reach. However, it is not all about creating boards and pinning posts.

While using social media, it is important to be social.

Try to invite the influencers and multiple content creators from your niche to join your board. Diversifying the publishers to help create an influence. It should not feel that you are merely promoting your business on your board. Followers should feel the value.

Similarly, try to join multiple boards in your category. Of course, you need to apply for dozens of boards. However, some of them don’t allow others to post. So you might face rejection from some boards.

Here is an amazing tool called Pingroupie that helps you find out the Pinterest Boards based on your keyword, niche, and category.

To make the rejection ratio less, engage with the posts regularly without showing your motive to join the board. Do it for a few days to get familiar with the admins. Once you build authority, you can gently ask them.

3] Pin Your Content

Pinning on Pinterest is similar to posting your content or sharing someone else’s content. It’s synonymous with tweet-retweet on Twitter and sharing-resharing on Facebook.

Your Pinterest Board should have all the pins that are related to your website posts, products, and even services. Pins should highlight your industry, business, and products.

To give a fair idea, brands like Etsy, Airbnb, Ruggable, Chick-fil-A, and many others are leveraging Pinterest Pinning.

Image Source: Airbnb on Pinterest

Since Pinterest is an image-based platform, images with a 2:3 aspect ratio work the best. To be more precise, 1000 x 1500 px is the ideal size for Pinterest posts. However, there is no limit to the vertical height of your graphics. It is common to see the long vertical posts in the form of infographics.

In our experience, the Pinterest community loves infographics. Infographics are graphical images with a high amount of information in the form of numbers, stats, data, and charts.

You can create your content for Pinterest using any tool like Canva, Illustrator, or Photoshop. If you lack time, you can hire graphic designers from Fiverr, Upwork, or any online platform.

While you create pins for your content, make sure that you also pin others’ content. As mentioned earlier, it is important to build a community. 

You can even automate pinning your posts using scheduling tools like Tailwind, ViralWoot, or Hootsuite. These are not free tools, but they give some great insights apart from your regular analytics.

4] More Optimization Techniques

You joined some boards and pinned your content. How about optimizing more for your users as well as Pinterest algorithms?

It is a good practice to enter your target keywords in your title and description. In that way, Pinterest crawlers, as well as Google crawlers, understand the context of the images. It helps in ranking your content for the targeted keywords.

Another optimization technique that you can use is to allow users to pin your website images on their boards within a click. Several social sharing plugins are available if you are using a WordPress website.

Some large brands like CrazyEgg have already implemented this strategy. If you hover any of their images, a pinning button will appear.

This was a guide to start using Pinterest for your eCommerce store. But what about building a store first? We help with that. If you need to develop your eCommerce website and need some marketing assistance, we can discuss it.

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5 Ecommerce Marketing Tips To Boost Your Online Sales

Every online seller wants to increase sales. But is everyone implementing some basic strategies to boost those numbers? We will be providing some eCommerce marketing tips for your store based on our experience.

No doubt, consumers come and buy if they need the product. They are highly warm prospects. But how about converting those cold prospects that are confused and still thinking to make a purchase or not?

Your eCommerce store needs to reach such people and even convince them to trust in your brand.

Here are some Marketing Tips For Your Online Business

1] Landing Page And Branding

A landing page is the face of your product. It is highly going to influence the buyer’s mood to move forward with your product. A smooth landing page is always appreciated.

It’s a common mistake among eCommerce owners to keep multiple CTA (Call-To-Action) button on the same page. Avoid it. It confuses the visitor and causes a distraction. Don’t give your visitors too many options and keep them in the flow of your main product.

Avoid over-promising and clearly mention what users can expect from your product. Nobody likes getting ambiguous opinions which can lead to a drop in sales. It’s always good to deliver that is being promised. It builds trust for your future sales.

Also, make the process from the landing page to your ‘Thank You’ page easy and smooth. Ideally, it should not take more than three clicks to order a product.

2] User-Friendly Pages

The primary factor that comes with the user-friendly pages is that the website has to be mobile-friendly.

According to StatCounter, 50.33% of Internet users come from mobile. If your website is not mobile-friendly, then you are losing almost half of your potential customers. It’s the need of the time now.

Apart from that, it is great to have live chat support on your eCommerce website. Remember how there is a salesperson in every offline retail shop? Human touch is important for customers to feel comfortable.

Similarly, there has to be someone who solves the queries and doubts that come before making a purchase. If the visitor leaves with a mind full of doubts, he will never complete the purchase. After all, it is the matter of that visitor’s hard-earned money.

Pizza Hut did a great job of introducing a chatbot on its Facebook page.

Image Source: TheVerge

There are several services that you can consider using for your website, like Olark,  SendInBlue, LiveAgent, Chaport, Intercom, Freshchat, and several other services.

3] Leverage Social Media & Influencer Marketing

We have already posted a detailed blog about using social media platforms for your business. In case you missed it, check it out here: Roadmap To Boost eCommerce Sales Using Social Media.

By social media marketing, it’s not just about creating content about your products.

There are several strategies like conducting giveaways or offering your consumers some incentives for tagging and posting about your brand. These steps improve your reach.

Let’s move one step ahead as a business. Use influencer marketing as a part of your strategy.

At times it’s difficult to convert the visitors even after paying heavily for online Ads. In such cases, you can pick up some micro-influencers with 5k-50k followers with a decent engagement rate. These micro-influencers generally have a loyal and niche-based audience.

Of course, you can go for larger influencers based on your products, but they charge more, and ROIs are often less.

4] Start Nurturing Your Subscribers and Loyal Consumers

Your subscribers are the people that trust you the most. It’s easy to convert them. However, it is important that you don’t let them forget you. Netizens have a weak memory.

Use personalization for your subscribers. For that, you might want to collect their details. This data will help to make some deep analysis and strategies.

For example, if you sell gift items, then you can give heavy discounts or even gift some products to your loyal subscribers. It increases the bond and engagement.

Rewarding your loyal consumers give a tremendous amount of word-of-mouth publicity. Some people even provide shoutouts on their social media platforms, giving you an instant reach of thousands of people.

Another way of marketing your products is by using email marketing. If you have not been collecting emails from your visitors, then you are missing something big.

Every business needs to convert their visitors into loyal subscribers. Deliver some exclusive offers to your email subscribers. It helps to create trust and brand value.

According to Oberlo, 81% of small businesses rely on email as their primary customer acquisition channel.

Image Source: Zomato Email

For inspiration, Zomato does a great job in its email marketing campaigns. Similarly, Swiggy, Oyo, Amazon, and many other companies follow great email marketing strategies.

5] Keep Checking Your Ratings and Reviews

The consumers that provide you feedback in the form of reviews and ratings are the best. They help you to improve your products so that you don’t repeat the same mistake for a larger audience in the future.

If a particular customer gives negative feedback and it is a genuine issue then humbly accept the mistake and rectify it. If not something that can be improved then a humble compensation strongly increases your brand respect. People trust more in the long run.

For instance, Amazon often implements this strategy of giving away the items for free. They don’t collect the item back but refund fully.

According to ThePicky, this is done because sometimes it could cost more to ship back and store a damaged product. In such cases, Amazon doesn’t want you to return the product to reduce its cost and issue a refund/replacement.

But in return, consumers get delighted due to the full refund as well as the free product.

There are several things that you can do better than Amazon or any brand. We discussed it, and you will find it here: 6 Ways Your eCommerce Website Can Compete With Amazon.

Summarizing Quickly

The first step is to sell the highest quality product that can market itself later. Never compromise on the quality. Once, you create an appealing landing page with your branding, leverage social media platforms, and email lists.

Your job is not completed once the product is shipped. Check out for the reviews from your consumers so that they don’t create a negative wave in the market. Most importantly, keep improving the products and experience.

Do you need help with your eCommerce? We are happy to help.

Contact Us Now

Roadmap To Boost eCommerce Sales Using Social Media

There was a time when companies had to set up their products in offline stores. They used to market it using TV ads, large hoardings, or newspaper ads.

But now, anyone can boost eCommerce sales using social media.

Current stats by ​Statista ​show that 40% of Internet users have shopped online at least once in their lifetime. 

This trend is continuously going to increase for the next few years. The current lockdown boosted the eCommerce industry as most of the people are preferring to order online instead of flocking to the market.

So considering the demand, you set up an eCommerce store for your business, but how will people reach there? How will you get more sales?

Social Media is an inexpensive way to boost your business and generate more sales for your eCommerce. 

According to the​ ​Research, 87% of eCommerce shoppers believe social media helps them make a shopping decision.

So how to do that?

Roadmap For Boosting Sales of eCommerce Using Social Media

(Image Source: ​Brooke Lark on​ Unsplash)

1] Define Goals

Having a specific goal for social media marketing is the first step. Some companies need awareness while some look for more sales. That will decide the strategies for social media marketing.

For eCommerce, it is mostly about increasing sales.

2] Content Curation & Strategies

Social Media is all about the game of content. People use social media to get entertained and pass their time. They don’t want to see ads from random brands.

So how will you make them engage with your content?

Blend your posts with their social media feed.

Create entertaining posts to attract an audience and provide them value to spread awareness. It works!

3] Optimization

Every social media platform is different. We need to optimize our content according to the respective platform. It depends on various factors like layout, demographics, algorithms, users, and most importantly, your followers.

Are you optimizing your content and products according to what your followers respond to? If not, then you are making a big mistake. The next point is about the analysis of your followers and content so that you can optimize it better.

4] Analytics

Every social media platform has an analytics section for creators where they get to see the insights. It is a highly underrated yet powerful tool.

Check the trends and figures to find what your followers react to. Try to build the content around similar concepts to boost your overall performance.

In terms of eCommerce, it is not only about the content but also about the products. There are always some products for every brand that don’t get the desired response. Tweak your store and products accordingly.

These were some tips for building content and product line ups. But what about the platforms? Which platform should you target?

As I mentioned, every platform is different. Let’s check one by one.

(Image Source: Photo by​ William Iven on​ Unsplash)

Best Social Media Platforms For Your E-Commerce

1] Facebook & Instagram

Facebook family is, without any doubt, the biggest player in the social media industry. It owns Facebook, Instagram, Whatsapp, and several other platforms.

That means it is the largest hub of users that you cannot afford to miss. Facebook has 2.6​            billion monthly active users, followed by Instagram with​           ​ 1 billion monthly active users.

Organic reach might be dropping day by day. However, paid ads still give the best results with detailed targeting.

For example, you own an eCommerce store that sells gift items. Facebook gives you an option to target those people who have friends with the upcoming birthdays. Cool, isn’t it?

Recently, Instagram even gave a feature where you can tag your products. It can boost your eCommerce sales.

(Image Source: ​Realmelink Instagram)

2] Pinterest

Pinterest is a double-sided sword. It can at times highly boost your sales, or it simply won’t work. The reason is simple. Pinterest is good for only a few industries.

Some examples of niche ideas that do really well are home & decor, parenting, food, arts & designs, beauty, and style.

Currently, there are more than 350​      million monthly active users. It has a very specific set of​           audience that loves visually appealing content. Content strategy is important.

The biggest advantage of Pinterest is that it helps in SEO ranking, and the life of a post is longer than any other social media platform. Also, it is one of the few platforms which directly ranks your posts on Google or search engines.

So how will you market your products on Pinterest?

       Etsy is a good example. It is an eCommerce website that sells vintage items and craft supplies.​                                                             

They extensively use Pinterest for their online marketing.

They kept posting high-quality images of their products, eventually gaining more than 10 million hits a month.

(Image Source: ​Etsy on Pinterest​)

3] Twitter

Twitter has ​ 330​  million monthly active users, with the majority of its users between 35 and 65.​        More than 60% of the users are male.

Twitter is more about trends. The engagement rate on Twitter might be the lowest, but it still allows you to promote your website links directly. 

Other platforms tend to limit your reach if you use website links that direct the users out of that particular platform. It is not the case with Twitter.

So how will you boost your sales using Twitter?

Brands mostly use Twitter as a medium to connect their customers. It is a great platform to resolve the issues faced by your loyal customers.

The Home Depot is a great example of diverting Twitter traffic to drive more sales on the eCommerce website.

(Image Source: ​Home Depot on Twitter​)

Another example of excellent Twitter marketing to generate traffic is SEMrush.

(Image Source:​ SEMrush Twitter​)

The company is not an eCommerce website, but it is doing a great job to make people engage in their tweets and build a loyal fanbase.

4] Quora

       Quora has a monthly active userbase of 300 millio​      n ​ people. Around 57% of the users are male.

It has high-quality traffic where people answer questions. There is a way to promote your products and services on Quora.

It is a completely text-based platform where images don’t perform well. Also, videos are not allowed here.

Moreover, moderation is quite strict. Instead, brands are using ad campaigns on Quora to reach their target audience.

(Image Source: ​Marketingland)

These were a few insights about boosting eCommerce using social media. Every business needs a different strategy and model.

Do you want to build an eCommerce website for your business? Are you willing to boost eCommerce sales using social media?

It’s time for you to sit back relaxing a cup of coffee and let us do that for you. Contact Now

Top 10 tips for Instagram marketing for your Amazon products

Do you wish to render a jumpstart to your product profiles on the Amazon store? Have you gone tired of relying solely on Amazon search for establishing new sales outside of the platform? If your answer is yes, then Instagram is the best social media platform for eCommerce companies rendering them the ability to display their products, develop a strong connection with the targeted audience, and build up a strong market presence to attract profitable and loyal customers.  

Instagram for Amazon Sellers Best Practices

Amazon sellers consider that Instagram is one of the perfect platforms to implement a marketing strategy and accomplish its goal. However, it is important to remember that getting impressive leads and sales for eCommerce vendors can be quite tough to achieve from Amazon unless you are following the best practices for strengthening your presence and getting your post in front of the audience.  

You need to keep the following tips in mind before you embark on the pursuit of strengthening your brand on the platform of Amazon.

  1. Be Consistent

Consistency is a virtue when it comes to Instagram.  You have to find a befitting medium such that you consistently provide high-quality content that will keep you under the watchful eyes of the targeted audience. You have to make sure that the quality of the content does not dip. When it comes to customer engagement Instagram outscores Facebook by almost ten times. Images posted on Instagram receive more than 23 percent engagement when compared to Facebook images. Brands give their best shot for driving engagement. It has been found that an average brand posts nearly thirty times every month.  The bottom line here is to maintain quality.

Creating Instagram Stories       

One of the hottest features in Instagram is Instagram stories. In sharp contrast to typical postings, Instagram stories show up in different sections generates a higher level of engagement helping you to stand apart from your competitors. As of now, there are more than 400 million daily active Instagram stories with video-centric features.   

For a standard post, Instagram is capable of creating more reach for standard posts. If your user finds a post to be engaging and interacts with it, then your posts are likely to show up on their feed.

Preference for quality rather than quantity

Digital marketers need to ensure that in a bid to make regular posts on Instagram the quality of the content is not compromised.  The level of audience engagement achieved through the contents posted will determine the frequency with which your post is displayed in their feed. Accounts generating a higher level of engagement will show up often in comparison to accounts with lower engagement.  Keep in mind that the Instagram algorithm prefers total engagement while deciding what content to be displayed on the feed of your follower. It collates the total number of likes, views, comments, and profile click-through.

Sharing contents that are user-generated

Sharing product images may not be enough. You need to implement subtle tweaks. For instance, when a user shares a picture of them with your product reach out to them and ask if you can post it on your official page. You may also encourage your users for sharing content they create in the pretext of a contest or similar other strategies.

Optimizing Your Profile

Amazon sellers need to utilize Instagram for increasing brand awareness and generate traffic towards your Amazon product page. It is important to explain your identity and the necessary info that will help customers to find your product.  The approach will do your brand loads of good. Please make sure that you provide at least a link to your brand page with a short description of your company.  

Keep Touch with Your Followers on Regular Basis

You need to get a reality check about a conversation in that they are a two-way street.  Ecommerce brand often approaches Instagram as if it were a bullhorn.  Engaging customers is more than posting new product images repeatedly. Such an approach seldom becomes successful in engaging users. They often fail to realize that the ultimate objective of having your brand on Instagram is to create awareness among profitable customers.

Communication is the key

Hence, you must talk to your fans and jump into conversations. Provide prompt answers to questions that they may have. You can take the help of making part of the process automated. However, you have to make sure that you are genuinely engaging and developing connections with your customers. Otherwise, you may not get the desired results from your efforts.

You Must Look For Cross Promotion Opportunities     

If your brand is mentioned on other accounts, you will get new leads. If you can strike a deal with other brands selling similar products for promoting each other then it will help you to secure more sales and it will increase the number of followers. It must be remembered that the business development aspect of growing your social presence requires dedicated efforts.   

Do not write off Influencer Marketing

Building up an organic following on Instagram requires time. However, for Amazon sellers and other Ecommerce brands time is a scarce resource although they are having the necessary budget to pay for mentions, posts, and stories from an influencer having a considerable audience. It can help you generate immediate sales and jumpstart awareness in the industry. On the other side, it has to be kept in mind that influencer marketing can be quite expensive as influencers charge a hefty amount.

Never miss an opportunity

Amazon sellers must look at Instagram as an opportunity that should be grabbed with both hands and make the best use of it. To start thing of it is advisable to build a reliable presence on the platform alongside its rapid growth. You can grow awareness in your industry by consistently posting quality updates. It will enhance awareness within the industry and it will become feasible to generate more sales and earn surplus revenues. Besides, you will develop a close-knit connection with customers and prospects. You can expect favorable word-of-mouth along with product recommendations that will benefit you too.