5 Tips To Boost eCommerce Sales During Festive Seasons

The last quarter of the year is observed as a festive season in almost every part of the world. Even in India, the festive season starts in September. This is the time when people spend heavily. How will you boost your eCommerce sales during the festive seasons? 

Ideally, there are many ways to optimize the online store and get more conversions. We have even listed out some generic ways in our previous article. If you missed it, check out our 5 tips for increasing online sales.

But this article is going to be different. It is going to be special and dedicated to festive seasons. Something that you cannot leverage all round the year but surely use during this period.

Implement These Tips To Boost Your eCommerce Sales During Festivals

1] Using Festive Theme on Landing Pages

Have you observed how shopping malls in the metro cities create a theme of festivals? It is common to spot Halloween theme, Diwali theme, Christmas theme, Valentine’s theme, and many more. It creates an aroma of excitement among the visitors.

The same strategy can be implemented on eCommerce websites. Several brands like Walmart, Neiman Marcus, Wayfair, Nike, Tesco, and many others are already using it.

Image Source: Gorilla360

Tesco beautifully created a theme of Christmas and optimized everything with the theme. Right from the colors, buttons, and even products.

2] Recovering Abandoned Carts Using Festive Offers

You are losing money on every abandoned cart. As per Statista, 88% of the online shopping orders were abandoned. But there is good news.

Customers with abandoned carts are the easiest to convert. It implies that they were about to buy your product but stopped because of some reason. Make this flow easier by offering festive offers.

If the user needs a product and you are providing some offers on the same product, then it highly possible to convert that user.

Use email automation tools to send a reminder. You can even use push notifications to update the users about their pending purchase. There are tools like PushOwl, OmniSend, or PushAlert to send push notifications to all the users that have abandoned their carts.

Image Source: PushAlert

It is important to incentivize such users in the name of festive offers. There are several reasons for leaving a product after adding it to the cart. But if the cause was high pricing, then such users will come back and purchase with the deal.

3] Running Email & SMS Campaigns with Festive Products

Since we already targeted the users that have abandoned the cart, let’s focus on the users that visited the eCommerce store and provided us with some data. These users come in MoFu (Middle of Funnel) of our marketing funnel.

It could be an email ID or mobile number. These are the leads that have some awareness about your eCommerce store and products.

Target them using email campaigns or SMS campaigns or both. Based on the model of website and data collection, you can promote your festive targeted products.

During festivals, people need more sweets, gift items, apparel, decorating items, and other items. It is a great idea to introduce some products that are specifically made for individual festivals.

Amazon recently sent a promotional email to all its subscribers for Diwali. The email’s theme aligns with the festival and the products listed were related to Diwali. Moreover, they were giving heavy discounts on some products.

Image Source: Amazon Newsletter

If your niche is not aligning with the festive targeted products, then it is okay. Avoid forcing this strategy into your store. Instead, provide some festive discounts on your existing products, and it works like a charm.

4] Running Social Media Contests Using Ad Campaigns

Several brands run social media campaigns to engage with their target audience. Some brands with large social media pages leverage their organic reach as well.

However, organic reach is not well-targeted, which can lead to a poor conversion rate. Run targeted Ad campaigns instead. After all, this step is going to boost your sales. So, there is nothing wrong to invest a bit in social media ad campaigns.

Brands have been organizing events, contests, games, and interactive sessions for festivals.

Image Source: Realme Twitter Handle

Diwali is coming in India and Realme has already started their campaigns. This post has seen more engagement than the average posts, and it builds hype around the brand.

If you are looking for social media to increase your sales, then don’t forget to check out our recommended roadmap to boost your eCommerce using social media.

5] Optimizing Thank You Pages With Vouchers and Festive Wishes

After implementing all the strategies mentioned above, it is important to make the existing customers, as well as the new customers, feel homely and special. After bringing a customer and converting, there is no fun left.

Don’t let that happen. Give some more perks as a surprise element. Once your customer paid for the order, the eCommerce page gets redirected to a ‘Thank You’ page. This page is where you can leverage the space instead of just giving a thank you note.

Customize this page for the festive wishes and attach some vouchers or discounts for your other products. In this way, you are pitching for another product that might get sold due to the offer.

Image Source: Storeya

If your business cannot afford to upsell some other product, it is a great idea to deliver some other goodies along with the main product.

Some brands deliver free keychains, calendars, chocolates, scented candles, sweets, and many other giftable items. Of course, the packaging of these goodies will have the branding of your brand. But who doesn’t love free items and gifts?

If used, it gives a permanent brand recall value to your business. So, try to gift something that will be useful for your customers in the long run.

Summarizing

The festive season can be a great opportunity for offline sellers as well as online sellers to boost their sales by appeasing the customers. This period is when customers set their pockets loose.

To conclude shortly, try to implement the festive theme on your eCommerce store and run some campaigns to bring in the traffic. Don’t forget to spread smiles after the purchase is made. After all, it is the season of festivals.

Are you looking for more strategies and examples? Check out our portfolio and connect us. We ensure that you will be in good hands.

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Getting Started with Pinterest Marketing for eCommerce

What comes to your mind if someone tells you to use social media marketing for your business? Facebook, Instagram, or Twitter? But what if we inform you that you are missing out on the 4th largest social media platform – Pinterest.

Pinterest has a monthly active userbase of around 416 million people as per the stats of Statista. But for some reason, it is still the most underrated platform in India.

Being a visually appealing platform, Pinterest is full of engaged and dedicated users. Around 71% of the users are females, and the most popular age group is between 25-30 years.

Unlike Instagram, TikTok, Snapchat, or any other visually appealing social media platform, Pinterest has a mature audience that has the highest purchasing power.

According to Pinterest Records, users spend $50 per order on average. It is much higher if we compare it to most of the other social media platforms.

In short, there is a huge potential in Pinterest to generate more sales for your eCommerce business. But how would you do that?

Start Pinterest Marketing For Your eCommerce

While discussing social media marketing for eCommerce websites, we mentioned that Pinterest could be a great way to market your store. However, we didn’t go into the details as multiple platforms were mentioned.

In case you missed it, refer to Roadmap to boost eCommerce sales using social media platforms.

In this post, we will be giving you sufficient key points to start with Pinterest.

1] Build A Business Profile

Just like Instagram, Pinterest also demands businesses to build a business profile. It’s not compulsory, but it proves to be good in the long run. There are several advantages of using a business account.

First of all, you get access to the analytics dashboard, and you get to make a detailed analysis of your content. This analytical data is something big you might miss if you keep using a personal account. Analytics is the most important aspect for every business to track the key performing indicators.

Secondly, Pinterest Business Account lets you run Ad campaigns. Campaigns are important for your eCommerce website because no business can rely on organic reach. No doubt, the organic reach is high on Pinterest, but ad campaigns let you reach your exact audience in the most targeted way.

To give you a sense of relief, Pinterest Ads are much cheaper than Facebook Ads.

2] Create and Join Pinterest Boards

Pinterest Boards are almost similar to Facebook Pages. Users build boards for dedicated topics and post multiple posts related to that specific niche.

It is important to build your branded Pinterest board for your branding and reach. However, it is not all about creating boards and pinning posts.

While using social media, it is important to be social.

Try to invite the influencers and multiple content creators from your niche to join your board. Diversifying the publishers to help create an influence. It should not feel that you are merely promoting your business on your board. Followers should feel the value.

Similarly, try to join multiple boards in your category. Of course, you need to apply for dozens of boards. However, some of them don’t allow others to post. So you might face rejection from some boards.

Here is an amazing tool called Pingroupie that helps you find out the Pinterest Boards based on your keyword, niche, and category.

To make the rejection ratio less, engage with the posts regularly without showing your motive to join the board. Do it for a few days to get familiar with the admins. Once you build authority, you can gently ask them.

3] Pin Your Content

Pinning on Pinterest is similar to posting your content or sharing someone else’s content. It’s synonymous with tweet-retweet on Twitter and sharing-resharing on Facebook.

Your Pinterest Board should have all the pins that are related to your website posts, products, and even services. Pins should highlight your industry, business, and products.

To give a fair idea, brands like Etsy, Airbnb, Ruggable, Chick-fil-A, and many others are leveraging Pinterest Pinning.

Image Source: Airbnb on Pinterest

Since Pinterest is an image-based platform, images with a 2:3 aspect ratio work the best. To be more precise, 1000 x 1500 px is the ideal size for Pinterest posts. However, there is no limit to the vertical height of your graphics. It is common to see the long vertical posts in the form of infographics.

In our experience, the Pinterest community loves infographics. Infographics are graphical images with a high amount of information in the form of numbers, stats, data, and charts.

You can create your content for Pinterest using any tool like Canva, Illustrator, or Photoshop. If you lack time, you can hire graphic designers from Fiverr, Upwork, or any online platform.

While you create pins for your content, make sure that you also pin others’ content. As mentioned earlier, it is important to build a community. 

You can even automate pinning your posts using scheduling tools like Tailwind, ViralWoot, or Hootsuite. These are not free tools, but they give some great insights apart from your regular analytics.

4] More Optimization Techniques

You joined some boards and pinned your content. How about optimizing more for your users as well as Pinterest algorithms?

It is a good practice to enter your target keywords in your title and description. In that way, Pinterest crawlers, as well as Google crawlers, understand the context of the images. It helps in ranking your content for the targeted keywords.

Another optimization technique that you can use is to allow users to pin your website images on their boards within a click. Several social sharing plugins are available if you are using a WordPress website.

Some large brands like CrazyEgg have already implemented this strategy. If you hover any of their images, a pinning button will appear.

This was a guide to start using Pinterest for your eCommerce store. But what about building a store first? We help with that. If you need to develop your eCommerce website and need some marketing assistance, we can discuss it.

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5 Ecommerce Marketing Tips To Boost Your Online Sales

Every online seller wants to increase sales. But is everyone implementing some basic strategies to boost those numbers? We will be providing some eCommerce marketing tips for your store based on our experience.

No doubt, consumers come and buy if they need the product. They are highly warm prospects. But how about converting those cold prospects that are confused and still thinking to make a purchase or not?

Your eCommerce store needs to reach such people and even convince them to trust in your brand.

Here are some Marketing Tips For Your Online Business

1] Landing Page And Branding

A landing page is the face of your product. It is highly going to influence the buyer’s mood to move forward with your product. A smooth landing page is always appreciated.

It’s a common mistake among eCommerce owners to keep multiple CTA (Call-To-Action) button on the same page. Avoid it. It confuses the visitor and causes a distraction. Don’t give your visitors too many options and keep them in the flow of your main product.

Avoid over-promising and clearly mention what users can expect from your product. Nobody likes getting ambiguous opinions which can lead to a drop in sales. It’s always good to deliver that is being promised. It builds trust for your future sales.

Also, make the process from the landing page to your ‘Thank You’ page easy and smooth. Ideally, it should not take more than three clicks to order a product.

2] User-Friendly Pages

The primary factor that comes with the user-friendly pages is that the website has to be mobile-friendly.

According to StatCounter, 50.33% of Internet users come from mobile. If your website is not mobile-friendly, then you are losing almost half of your potential customers. It’s the need of the time now.

Apart from that, it is great to have live chat support on your eCommerce website. Remember how there is a salesperson in every offline retail shop? Human touch is important for customers to feel comfortable.

Similarly, there has to be someone who solves the queries and doubts that come before making a purchase. If the visitor leaves with a mind full of doubts, he will never complete the purchase. After all, it is the matter of that visitor’s hard-earned money.

Pizza Hut did a great job of introducing a chatbot on its Facebook page.

Image Source: TheVerge

There are several services that you can consider using for your website, like Olark,  SendInBlue, LiveAgent, Chaport, Intercom, Freshchat, and several other services.

3] Leverage Social Media & Influencer Marketing

We have already posted a detailed blog about using social media platforms for your business. In case you missed it, check it out here: Roadmap To Boost eCommerce Sales Using Social Media.

By social media marketing, it’s not just about creating content about your products.

There are several strategies like conducting giveaways or offering your consumers some incentives for tagging and posting about your brand. These steps improve your reach.

Let’s move one step ahead as a business. Use influencer marketing as a part of your strategy.

At times it’s difficult to convert the visitors even after paying heavily for online Ads. In such cases, you can pick up some micro-influencers with 5k-50k followers with a decent engagement rate. These micro-influencers generally have a loyal and niche-based audience.

Of course, you can go for larger influencers based on your products, but they charge more, and ROIs are often less.

4] Start Nurturing Your Subscribers and Loyal Consumers

Your subscribers are the people that trust you the most. It’s easy to convert them. However, it is important that you don’t let them forget you. Netizens have a weak memory.

Use personalization for your subscribers. For that, you might want to collect their details. This data will help to make some deep analysis and strategies.

For example, if you sell gift items, then you can give heavy discounts or even gift some products to your loyal subscribers. It increases the bond and engagement.

Rewarding your loyal consumers give a tremendous amount of word-of-mouth publicity. Some people even provide shoutouts on their social media platforms, giving you an instant reach of thousands of people.

Another way of marketing your products is by using email marketing. If you have not been collecting emails from your visitors, then you are missing something big.

Every business needs to convert their visitors into loyal subscribers. Deliver some exclusive offers to your email subscribers. It helps to create trust and brand value.

According to Oberlo, 81% of small businesses rely on email as their primary customer acquisition channel.

Image Source: Zomato Email

For inspiration, Zomato does a great job in its email marketing campaigns. Similarly, Swiggy, Oyo, Amazon, and many other companies follow great email marketing strategies.

5] Keep Checking Your Ratings and Reviews

The consumers that provide you feedback in the form of reviews and ratings are the best. They help you to improve your products so that you don’t repeat the same mistake for a larger audience in the future.

If a particular customer gives negative feedback and it is a genuine issue then humbly accept the mistake and rectify it. If not something that can be improved then a humble compensation strongly increases your brand respect. People trust more in the long run.

For instance, Amazon often implements this strategy of giving away the items for free. They don’t collect the item back but refund fully.

According to ThePicky, this is done because sometimes it could cost more to ship back and store a damaged product. In such cases, Amazon doesn’t want you to return the product to reduce its cost and issue a refund/replacement.

But in return, consumers get delighted due to the full refund as well as the free product.

There are several things that you can do better than Amazon or any brand. We discussed it, and you will find it here: 6 Ways Your eCommerce Website Can Compete With Amazon.

Summarizing Quickly

The first step is to sell the highest quality product that can market itself later. Never compromise on the quality. Once, you create an appealing landing page with your branding, leverage social media platforms, and email lists.

Your job is not completed once the product is shipped. Check out for the reviews from your consumers so that they don’t create a negative wave in the market. Most importantly, keep improving the products and experience.

Do you need help with your eCommerce? We are happy to help.

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WooCommerce vs Shopify Comparison: Which Is Better For You?

If you landed on this page, then it surely means that you have made your mind to sell your products online using an eCommerce store. But there is a major confusion now – WooCommerce or Shopify?

Before diving into the operating details, it is important to understand the basic difference first.

WooCommerce is a free and open-source plugin for WordPress that allows you to build an eCommerce store on your WordPress website.

Meanwhile, Shopify is an online website-based company that gives you admin access to list your products, manage and sell them using their platform.

According to the official stats of Shopify, 1.2 million websites are actively working on Shopify. On the other hand, WooCommerce is actively working on 3 million websites right now as per the figures from Wikipedia.

Now comes the major question – which is the right choice for you?

The answer lies in your requirements and business. To help with your decision making, I am listing some key points to consider.

Choosing Between WooCommerce and Shopify

1] Difficulty Level For Seller

A) Shopify

Shopify is a dedicated company that manages everything for its users. As a seller, you need to make an account, customize your store, and start selling your products.

If you are not a geek or unable to hire someone to look after your store, Shopify can be a great option. It allows building a store using the drag-and-drop technique.

As an owner, you don’t need to manage the updates or look after the security issues. The Shopify company operates that.

Image Source: kyliecosmetics.com

The cosmetic queen Kylie Kardashian’s eCommerce store is a great example of a Shopify store.

B) WooCommerce

WooCommerce is a plugin on WordPress that allows you to build an eCommerce store. That implies you need to look after everything that you would manage for a normal WordPress website.

Once you install WordPress, it is the webmaster’s responsibility to keep the website updated and running. Even security and backups need your attention.

It’s the same way how you manage a WordPress website.

Winner: Shopify

2] Customizations

A) Shopify

The easier the things get, the fewer customizations and power you hold. That’s the case with Shopify.

It has some fixed themes and templates that you need to use. You cannot explore or develop anything out of the box.

At times, there are some features that you exclusively need for your store because they would enhance the user experience. Guess what? You cannot implement them on your Shopify website.

B) WooCommerce

WordPress is famous for the customizations it allows on its platform. Being an open-source platform, you don’t need to count extra bucks just because you need some specific feature.

Just ask your developer to develop a feature, and it will be done for free. If not, use a third-party plugin. You can even do by yourself provided that you understand the backend technicalities.

Of course, there are some readymade themes and templates that you can use. But you are not restricted to use them. Choose one of them or build your theme.

Not just themes but a website need several other addons and tools like analytics, email marketing tools, automation, lead generation tools, and several other things. You can choose any addon based on your requirements from thousands of options.

Image Source: ClickBank

ClickBank is one of the largest Internet companies is using WooCommerce to sell its products.

Winner: WooCommerce

3] Payments

A) Shopify

Shopify charges 2% per transaction if you use a third-party gateway. You can reduce this by upgrading your Shopify plan. Or you can use their Shopify payments for free, but that’s not available in India. 

If you are selling in bulk, then Shopify charges might not appeal to you.

B) WooCommerce

The WooCommerce platform does not charge a single dollar for implementing the payment gateway. Whatever charges you might face, can come from the bank or the payment gateway that you might be using on WooCommerce.

You are given the freedom to choose a payment gateway with the lowest fees that fulfills your requirements.

Winner: WooCommerce

4] Pricing

Pricing will be the decision-making point for almost every online seller. Here’s your spoiler: comfort always costs more.

A) Shopify

The monthly fees of Shopify start from $29 where you will get everything that includes hosting, domain, and an SSL certificate for your website. You even get admin access which will help you to manage your store.

To get more features, you need to upgrade your plan. Also, your bill will increase as you keep adding the extra plugins for your website. Scaling the store is tough due to skyrocketing costs.

As mentioned above, Shopify charges you 2% of every transaction on your eCommerce store. This commission gets reduced on every upgrade.

You can check the pricing list of Shopify from its official website.

B) WooCommerce

Being open-source, WooCommerce is technically free, and you don’t get charged for any additional services. The only cost you need to bear is for a hosting service and a domain. If you already own one, nothing is better than that.

You are technically self-hosting an eCommerce store when you start using WordPress and WooCommerce combination. Scaling becomes easier on WooCommerce.

Winner: WooCommerce

Summarizing

Both the platform have their pros and cons. The decision of WooCommerce vs Shopify must not be a confusing deal now.

In both cases, you need to market your eCommerce store and compete directly with Amazon.

We have a guide for that: 6 Ways Your eCommerce Website Can Compete With Amazon.

If you are ready to pay more for the peace of mind, then Shopify is the best option for your online business. It has a strong support system, and there is no requirement of even the slightest of technical knowledge.

However, there are some downfalls to using Shopify websites. They all look almost the same because of the lack of customization. Moreover, they charge you heavily for every additional feature you use.

This is where WooCommerce can save you. There is a reason why WooCommerce websites are almost double in number as compared to Shopify websites.

You can customize the whole website as you want at an almost nominal price. Sure, your cost might count if you hire a developer or use some premium elements on your website. But that’s not a recurring cost.

In case you need a fully customized eCommerce store based on WooCommerce, we can help you out. Let’s brainstorm on your idea.

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Guide For Starting An ECommerce Business From Scratch

Starting an eCommerce business is a continuously growing trend. Since everything is going online, so are the stores. People no longer love to go out and shop for their needs. When everything can be done within a few clicks for the same price, then why waste time and fuel?

According to the stats of Shopify, the eCommerce industry is expected to double by 2023 to more than $6.5 billion nearly.

Image Source: Shopify / eMarketer

So why not jump and grab this opportunity for your products? With the rise in eCommerce players, it is getting easier to manage an online store.

However, there some points to take care of before starting your eCommerce business. Being prepared makes the journey easier.

3 Things To Know Before Starting an ECommerce Business

  1. Category – the kind of products will you be selling
  2. Product Catalogue with high-quality images of the products – this will serve as the first impression of your products
  3. Platform – the marketplace where your target customers are present to buy your products

The category is the industry that you want your products to list. You can even go narrower with your niche depending upon various factors.

In case you are not clear with your niche, choose your eCommerce niche using four easy steps. Since we have already covered that in a dedicated article, let’s know about the next stage of deciding an eCommerce marketplace.

There are two types of platforms to sell your products – pre-established marketplaces and self-hosted eCommerce websites.

Pre-established Marketplaces

Several marketplaces are selling a large range of products from multiple vendors of every category.

If you are confused about the market place for your product, then we are listing a few.

You can sell your artistic work and handicrafts on marketplaces like Craftsvilla, Afday, Etsy, Saffronart, and the India craft house.

If you have apparels as your products then marketplaces like Myntra, Shopclues, LimeRoad, and Koovs are open for you.

For electronic items, we have great options like Amazon, Flipkart, Croma, HomeShop18, Naaptol, and IndiaMart.

Want to sell food online? Zomato, Swiggy, Deliveroo, Faasos, and other food delivery partners will warmly welcome you.

Not just products but you can even deal with real estates. For selling or renting properties, you can use platforms like 99Acres, Magicbricks, Rent Mantra, Gumtree, Flatmates, and others.

Similarly, if you want to rent your property for hospitality, then you have partners like Oyo, Yatra, Airbnb, MMT, GoIbibio, TripAdvisor, and others.

Challenges with pre-established marketplaces:

No doubt it is convenient to list your products and sell on these large eCommerce websites with their branding.

After all, they are managing all the technical aspects for you. These websites don’t easily get hacked, and their security is really strong. You don’t have to work the backend hassle, and you can completely focus on your products and business.

Also, people easily trust when your products are listed on these big websites like Amazon or Flipkart. These tech-giants even handle the marketing for you.

However, there are some challenges.

1] High commissions

At present, Amazon charges a commission of anywhere between 3% and 25% for listing and selling your products. Flipkart has similar rates. eBay charges around 10% of the commission.

Multiple eCommerce platforms have their rates of commission which they charge.

Before even entering any eCommerce platform, it is important to calculate your Returns on Investments (ROI), margins, fees, cancellation charges, shipping charges, and even policies.

We will talk about the policies in the next point but calculate your finances beforehand – research about all the hidden costs and taxes that you would need to pay later.

It’s wrong to blame them as they are making things easier by handling server costs, shipping, and even providing you with an easy dashboard. It depends if these market places are sustainable for your business.

2] Policies

Always check the refund and return policies because sellers often ignore this factor before registering. How a particular platform responds to returns and refunds matters a lot. Who will be bearing the double logistic costs? Will the platform bear some part or will the seller has to take the losses?

Some marketplaces deduct the charges from returned products.

Look for the disputes as well. There are always some unsatisfied customers, so it is important to know how these platforms co-operate with sellers to solve them. These are trivial things to start, but they matter once the business starts growing.

3] Restrictions

According to the availability of resources, several marketplaces don’t allow you to sell your products in specific areas. Generally, logistics and shipping cause such issues.

Check beforehand if you are allowed to sell your products in your targeted locations to avoid any further inconveniences.

Also, you are not given the data of your customers in almost every marketplace. The reason is that their users are their customers, and sellers are just vendors for them.

These steps are also useful for Amazon and others to avoid stealing consumers from them to your eCommerce store. After all, marketplaces are just acting as middlemen. It’s possible to operate without them.

You even have restrictions on analytics. You cannot track your consumers to retarget or spot them later. If you have a self-hosted eCommerce business, then these controls are with you. You are the owner of your marketplace.

What are self-hosted eCommerce stores? Let’s find out.

Image Source: Unsplash

Self-hosted eCommerce Store

Building an eCommerce store from scratch can get slightly technical. You need to manage shipping, marketing, and even inventories. 

But you hold all the control. You don’t have to rely on someone else’s marketing and data.

There are multiple platforms where you can build your eCommerce store and sell it from there. WooCommerce and Shopify are good examples. We will be covering them in our upcoming blog.

You can market your products on your own and create a strong brand for your own business. If you are doubtful about growing your self-hosted store against giants like Amazon, then check out the six ways how your eCommerce website can compete with Amazon.

If you need help with developing and growing your eCommerce business, then we might help you out!

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6 Ways Your eCommerce Website Can Compete With Amazon

Amazon is the ruler of the eCommerce world. It is leveraging an unprecedented amount of money, inventories, and even brand name. So how will an eCommerce brand compete with Amazon?

A small eCommerce store can’t even look for too many discounts. Everyone knows that Amazon spends hundreds of dollars to convert a single customer. A new player cannot defeat it in terms of customer acquisition costs. It’s just too high.

So how will your eCommerce brand grow? Is it just impossible now? Are you too late?

Amazon is too big to focus on smaller aspects that you can grab as an opportunity.

Compete With Amazon Using These 6 Factors

1] Micro Niche

Let’s ignore what Amazon became today but focus on how it started and grew to this level. 

The tech giant is selling everything available on the planet literally.

But did you know Amazon started with a single niche of books? Amazon just sold books in its initial days.

Even today, Kindle devices and ebooks are its specialities.

There’s a saying – don’t compare your chapter 1 with someone else’s chapter 20. This quote works well for the eCommerce business as well.

Narrowing down on the niche not only helps you establish your brand in that micro-niche but also benefits from the SEO point of view. Google and search engines understand that a particular website has E-A-T (Expertise, Authority, and Trust) in a specific niche.

Many eCommerce companies are implementing this strategy successfully.

Pier1 is an example that is just focusing on its niche – Furniture.

In case you are confused while picking up a niche then choose your eCommerce niche using these four steps.

2] Hyper-local Deliveries

Why will a consumer buy from a new website when he is getting the same thing from Amazon within a day?

Amazon and other large brands give a guaranteed next-day delivery. If you try to compete, you will be maintaining multiple inventories at different places to ensure fast deliveries. However, this becomes costly.

So, how will an eCommerce website compete with that speed? Going hyper-local in initial stages is a great option.

You can target a specific location and stock up your inventory in that radius. Hence, you can ensure the deliveries within a few hours and not even days. The whole point is to give better and quicker service than other eCommerce platforms.

Dunzo is another great example of a growing eCommerce company that targeted hyperlocal deliveries. It used to deliver medicines, food items, groceries, and everything related to your day-to-day requirements. Once it grew and raised some fundings, they started targeting more locations.

Once the business grows, you can target more locations by expanding the inventories.

3] Free Shipping

People hate to pay for shipping. Hence, most of the marketers and online sellers play with the psychology of consumers.

A product worth $50 with a shipping charge of $5 is simply unacceptable for most of the consumers. But if you set the price tag of $55 and highlight the free shipping in bold, then most of the people happily order the item.

The reason is simple yet effective. When the consumer looks at the price tag, and it fits exactly with his budget, then he is convinced to buy that product. But if such a customer finds an extra cost for delivery, he is forced to leave the deal.

This strategy works best if your product gives you a good amount of profit margin.

4] Subscription-based offers

Subscriptions work because you have already taken the customers into the loop and they are at the bottom of your sales funnel.

People love it when they get customized and special offers after becoming a family member. Leverage this emotional aspect. Think about why a customer would like to be a part of your email list. They should get value and feel cared for by joining you.

For instance, this pandemic of 2020 gave a strong blow to the travel industry. As a result, nobody is searching for hotels. Here’s what Oyo did – they sent customized emails to their subscribers with attractive offers.

This strategy was only possible because they made a strong connection with their email subscribers. 

These discounts are not visible to other people. This service is the result of personal touch and customized emails for subscribers.

Don’t just promote your products but give the exclusive products to test before launching in the market. At times, free samples can do well. You’re not only providing the value but also not giving any reason to leave your subscription. This simple thing also builds a high quality of relationships with customers. They feel valued.

5] Creating an Ecosystem

Creating an ecosystem of sellers and distributors can help to grow your business.

We all know that Amazon takes a sizeable chunk from the profits and affiliates & sellers remain helpless. That is because they have no other option. Smaller eCommerce websites can scale up here.

List more sellers with their products on your eCommerce website and take lesser commissions on listings or sales. If you have your products, then form a chain of affiliate marketers who will help you sell your products.

Amazon hardly gives a commission up to 10% and that too for the limited categories. For your business, provoke the affiliates to market your products for more margin, and they will happily do it for you.

Image Source: Amazon Advertising Rates

6] Focus on Consumer Experience

The biggest factor where Amazon lags is the consumer experience. The reason is that it is so vast that it simply cannot focus on the whereabouts and problems of individual consumers.

This gap is where you can stand out! If you have a limited and manageable size of customers, then it is easier for your eCommerce business. Creating a community where you solve the pain-points of your consumers helps you grow much faster. Not because you’re providing great products but because you listened to your customers. The word-of-mouth publicity is too good in the initial stages.

Summarizing:

No matter how big Amazon gets, there is always some space to compete with Amazon and improvements, and new eCommerce owners can grab those opportunities.

However, it is important to have the best product quality at the right price, and that becomes the deciding factor for buyers.

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6 Amazon Listing Optimization Points For Sellers

Advertisements are fine, but nothing is better if your Amazon product pops up on the top if someone searches for something related to your work. For that, you need to learn about Amazon listing optimization.

According to Statista, Amazon has a huge traffic of 197 million monthly visitors. That is a huge market place for every seller, which we cannot ignore.

SEO is not only about Google. Whenever the search feature comes on any platform, SEO has to be there. When thousands of similar products compete for a single keyword, you need to optimize your page for that target keyword.

It is important to know that Amazon works on the A9 algorithm, which decides the ranking factor as per the relevancy and performance. Amazon cares about its buyers and their experience. Make sure that you satisfy humans first, then algorithms.

If I give you a short snippet about things to optimize, here is a list:

  1. Product Title
  2. Product Description
  3. Product Features
  4. Product Images
  5. Keywords
  6. Products Reviews & Ratings
Photo by Christian Wiediger on Unsplash

Amazon Product Listing Optimization Techniques

Before making changes to your existing pages or listing your products, it is good to go through the Fulfillment By Amazon (FBA) page. FBA has several benefits for sellers.

Let’s start with the optimization points now.

1] Product Title

The title is the face of the product. The title is something that makes you click when search results appear on your screen.

Amazon allows you to put a product title with 250 characters.

Similar to traditional SEO, it is important to insert your target keyword into the product title. For instance, if you want to rank for ‘Bluetooth earphones’ then it is important to include that in your title.

Before writing a title, it is important to know what you should not do with a product title on Amazon.

Avoid writing titles in all caps, but always capitalize the first letter of every word. Also, you cannot mention the discounts, price, quantity, quantity, or anything promotional that incentivizes the users to click on your product.

When we search for ‘best headphones under 2000’ then this product ranks on the top. Check out the title for example.

2] Product Description

Amazon gives this space of 2000 characters where you can do magical copywriting to convert your visitors into customers. Tell the best reasons why your visitors should prefer your product over your competitors.

Mention the important details in your product description. Write short but easy to read sentences so that the visitors understand the value you are providing.

You can include the keywords that are close to your target keyword but not mentioned in your title or your keywords section. It helps the Amazon algorithms to understand that the product is relevant to other synonyms. For instance, if your product is related to mobile phones and you included ‘smartphone’ in your title, then you can use ‘mobile phone’ in the description.

That was an example, but that applies to most of the products. Find out the synonyms.

Avoid using the seller name or company name in the description. Also, don’t use promotional language in your narrative.

3] Product Features

You have 1000 characters to write the key features of your product. Product features are the bullet points that describe the parts of your item in a more elaborative way.

It’s good to highlight the top five features of your product in this section in the bullet form. Use the first letter of the point as capitalized. Be specific and avoid getting descriptive.

Product description might be telling about why your product is better than competitors and how the consumers can get benefitted by using your product. However, product features are straight-forward.

Once again, avoid mentioning the seller or company in this feature. Also, Amazon prohibits other information such as price, quantity, or even sales tactics.

4] Product Images

A picture is worth a thousand words. Leverage this opportunity to grab all the attention of your visitors.

Amazon allows you to upload nine high-quality images with at least 1000 pixels in height or width. However, Amazon recommends using a picture of 2560 pixels wide.

It’s good to have a white background color, and the product should fill up to 85% of the frame. Optimize your images with the title names as it helps the Amazon bots to understand the product.

Bonus tip: Mention the size and dimensions of the products. Most of the buyers complain that the product does not appear as large as it appeared in images. Don’t let it happen to your buyers.

5] Keywords

Amazon gives an option to insert backend keywords but avoid using the same keywords that you used in your title, description, or features. Because if you do so, it is a waste of precious space.

The best way to leverage this space is to use the alternative meanings of your products that your potential customers might be searching for! If you are selling hand sanitizers and you optimized the product for the same keywords. But what if someone searches for hand lotion? Also, people misspell several products.

There are several tools to find keywords related to your product. One of the options is Amazon Keyword Search from Sellerapp.

The important thing is to avoid using claims in your keywords like ‘best’, ‘cheap’, ‘new’, and so on.

6] Products Reviews & Ratings

For every business, the customer is the king. No matter how well you optimize your products for Amazon algorithms, humans are playing the key role to decide your ranking. All top-ranking products have one thing in common – they have excellent reviews and high ratings.

It’s always good to provide high-quality products within the competitive price range. Never over-promise. Inversely, under-promising but over-delivering works like a charm but make sure it doesn’t affect your sales.

By chance, you get negative reviews, work upon the issue, and provide some partial compensation to the customers. Ask for the feedback and work on the product.

People love the brands which listen to their voice and act upon them.

Among all these tips, observation is the best teacher. Stalk your competitors and toppers in other categories. Look what top rankers are doing differently.

These were some basic Amazon Listing Optimization techniques that can help an Amazon seller to boost the sales by reaching on the top of Amazon search results.

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Choose ECommerce Niche Using These 4 Steps

The eCommerce industry is booming day by day. The lockdown effect has made several offline businesses realize the importance of going online. But how will you choose Ecommerce Niche if you don’t own any existing business?

For businesses with an established audience in the offline market, it is easier to build an eCommerce store online and make more sales. They can leverage their existing loyal customers.

But how will you, as a beginner with no established set of audience, start an eCommerce business?

The process starts with deciding a niche. A pre-decided niche gives a better idea for chalking out the strategies and marketing plans.

Giant eCommerce stores like Amazon and Flipkart can afford to sell everything due to the excess of capital and workforce. However, a small business or an individual has to start with a niche.

Steps to Choose An ECommerce Niche

1] Pick Up An Industry

If you are an individual or an aspiring entrepreneur, you would need to be passionate about some products or industries. Sure, it is not a compulsion for anyone.

However, what will happen if everyone chooses to start with a high-end product? For instance, it is well known that electronic gadgets have great commissions, and people need it.

But the question is – are you passionate about that niche?

Certainly, anyone can start with that, but it becomes difficult to survive. Lack of interest for a niche mostly leads to dissatisfaction and burn out. Don’t let that happen to you.

Moreover, starting with an industry that already interests, you possess higher chances of being successful. Being updated with the trends and knowledge gives you leverage.

The best way is to note down all your interests and make a list of industries related to those interests.

2] Research Competition & Profitability

Now you have the list of industries and niche ideas. The next step is to check the profitability and competition. Usually, competition and profitability don’t go together. Higher the competition, the lower is your profitability.

Most brands and companies fight with each other to give the most competitive pricing to consumers. It leads to the cutting of profits.

Use tools to research. For instance, you can use tools like SEMrush if you are willing to pay.

Otherwise, Google Keyword Planner is a free tool by Google for basic research.

If you visit the Google Keyword Planner tool on the given link, you will see a dashboard. Enter your keyword and let Google fetch all the data.

For instance, I have entered the keyword ‘sports shoes’ to check the competition.

It is obvious that ‘sports shoes’ is a highly competitive keyword, and huge brands are competing on the keyword. The bids are higher as well.

(Image Source: Google Keyword Planner)

There are 3 major factors here:

  • Average Monthly Searches – This is the number of people searching for the given keyword. It is an average of searches per month. It should be as high as possible. Make sure that people even search for your target products.
  • Competition – Competition for a particular keyword denotes the amount of content that is already present on the Internet. If the competition is too high, too many people are already into this niche. The competition has to be low or medium for your keyword.
  • Bids – Bids are for advertisers. If you have a product and you are planning to run Ad Campaigns for your product, then you need to consider this metric. Now, it completely depends on your budget and willingness to spend. However, the thumb rule is that it has to be as low as possible.

This was about the Research part. Once you find a perfect niche with low competition and high search volume, you are good to go for the next step.

3] Identify A Problem

The next step is to identify the consumer problems within that niche.

Most of the problems that people face in their day to day lives can be turned into opportunities. Large eCommerce stores handle everything, and they cannot focus on minute things. Smaller businesses and individuals can capitalize on these gaps.

For example, Etsy has done a great job in building a handmade Card Store.

(Image Source: Etsy)

The trend of readymade greetings started growing as people started getting busier. Many people lack creativity as well.

But the handmade greetings have their essence. They are still highly valued and have much demand in the market.

So, Etsy identified this problem and started selling handmade greeting cards.

4] Check The Trends

Trends play a major role in an eCommerce business. A prime example is an ongoing situation.

Till a few months ago, India was facing a shortage of sanitizers, PPE kits, masks, and other lateral products related to the pandemic.

Fast forward a few months, several brands and individuals came forward to make homemade masks and sell at low prices.

Research says that the medical face mask market is expected to grow at a CAGR of over 26% during the period 2019-2025.

The reason is well known. The trends!

You can use several tools for getting real-time trends on the Internet. I would recommend Google Trends. It is a free tool by Google that will allow you to understand the trends in a particular industry.

Visit Google Trends from the link mentioned above and enter the keywords that you want to check.

Again, for the demonstration purpose, I am considering the same keyword ‘Sports Shoes’ to check out the Trends.

(Image Source: Google Trends)

It is clearly visible that the searches for sports shoes have suddenly dropped in March 2020. The reason is well known – the lockdown.

But how about comparing it with some trending product?

For that, I entered ‘Masks’ to compare with sports shoes.

(Image Source: Google Trends)

And there you see a steep growth in the searches. It indicates that demand for sports shoes might have gone down, but masks are booming the market.

These were the 4 Steps to decide a profitable niche for your eCommerce Business.

  1. Find Passion
  2. Research Competition & Profitability
  3. Identify a Problem
  4. Check the trends

Consequently, it is of utmost importance for every small business or an individual to decide a niche to get a decent idea. It helps to determine the strategies and a path to move forward.

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Roadmap To Boost eCommerce Sales Using Social Media

There was a time when companies had to set up their products in offline stores. They used to market it using TV ads, large hoardings, or newspaper ads.

But now, anyone can boost eCommerce sales using social media.

Current stats by ​Statista ​show that 40% of Internet users have shopped online at least once in their lifetime. 

This trend is continuously going to increase for the next few years. The current lockdown boosted the eCommerce industry as most of the people are preferring to order online instead of flocking to the market.

So considering the demand, you set up an eCommerce store for your business, but how will people reach there? How will you get more sales?

Social Media is an inexpensive way to boost your business and generate more sales for your eCommerce. 

According to the​ ​Research, 87% of eCommerce shoppers believe social media helps them make a shopping decision.

So how to do that?

Roadmap For Boosting Sales of eCommerce Using Social Media

(Image Source: ​Brooke Lark on​ Unsplash)

1] Define Goals

Having a specific goal for social media marketing is the first step. Some companies need awareness while some look for more sales. That will decide the strategies for social media marketing.

For eCommerce, it is mostly about increasing sales.

2] Content Curation & Strategies

Social Media is all about the game of content. People use social media to get entertained and pass their time. They don’t want to see ads from random brands.

So how will you make them engage with your content?

Blend your posts with their social media feed.

Create entertaining posts to attract an audience and provide them value to spread awareness. It works!

3] Optimization

Every social media platform is different. We need to optimize our content according to the respective platform. It depends on various factors like layout, demographics, algorithms, users, and most importantly, your followers.

Are you optimizing your content and products according to what your followers respond to? If not, then you are making a big mistake. The next point is about the analysis of your followers and content so that you can optimize it better.

4] Analytics

Every social media platform has an analytics section for creators where they get to see the insights. It is a highly underrated yet powerful tool.

Check the trends and figures to find what your followers react to. Try to build the content around similar concepts to boost your overall performance.

In terms of eCommerce, it is not only about the content but also about the products. There are always some products for every brand that don’t get the desired response. Tweak your store and products accordingly.

These were some tips for building content and product line ups. But what about the platforms? Which platform should you target?

As I mentioned, every platform is different. Let’s check one by one.

(Image Source: Photo by​ William Iven on​ Unsplash)

Best Social Media Platforms For Your E-Commerce

1] Facebook & Instagram

Facebook family is, without any doubt, the biggest player in the social media industry. It owns Facebook, Instagram, Whatsapp, and several other platforms.

That means it is the largest hub of users that you cannot afford to miss. Facebook has 2.6​            billion monthly active users, followed by Instagram with​           ​ 1 billion monthly active users.

Organic reach might be dropping day by day. However, paid ads still give the best results with detailed targeting.

For example, you own an eCommerce store that sells gift items. Facebook gives you an option to target those people who have friends with the upcoming birthdays. Cool, isn’t it?

Recently, Instagram even gave a feature where you can tag your products. It can boost your eCommerce sales.

(Image Source: ​Realmelink Instagram)

2] Pinterest

Pinterest is a double-sided sword. It can at times highly boost your sales, or it simply won’t work. The reason is simple. Pinterest is good for only a few industries.

Some examples of niche ideas that do really well are home & decor, parenting, food, arts & designs, beauty, and style.

Currently, there are more than 350​      million monthly active users. It has a very specific set of​           audience that loves visually appealing content. Content strategy is important.

The biggest advantage of Pinterest is that it helps in SEO ranking, and the life of a post is longer than any other social media platform. Also, it is one of the few platforms which directly ranks your posts on Google or search engines.

So how will you market your products on Pinterest?

       Etsy is a good example. It is an eCommerce website that sells vintage items and craft supplies.​                                                             

They extensively use Pinterest for their online marketing.

They kept posting high-quality images of their products, eventually gaining more than 10 million hits a month.

(Image Source: ​Etsy on Pinterest​)

3] Twitter

Twitter has ​ 330​  million monthly active users, with the majority of its users between 35 and 65.​        More than 60% of the users are male.

Twitter is more about trends. The engagement rate on Twitter might be the lowest, but it still allows you to promote your website links directly. 

Other platforms tend to limit your reach if you use website links that direct the users out of that particular platform. It is not the case with Twitter.

So how will you boost your sales using Twitter?

Brands mostly use Twitter as a medium to connect their customers. It is a great platform to resolve the issues faced by your loyal customers.

The Home Depot is a great example of diverting Twitter traffic to drive more sales on the eCommerce website.

(Image Source: ​Home Depot on Twitter​)

Another example of excellent Twitter marketing to generate traffic is SEMrush.

(Image Source:​ SEMrush Twitter​)

The company is not an eCommerce website, but it is doing a great job to make people engage in their tweets and build a loyal fanbase.

4] Quora

       Quora has a monthly active userbase of 300 millio​      n ​ people. Around 57% of the users are male.

It has high-quality traffic where people answer questions. There is a way to promote your products and services on Quora.

It is a completely text-based platform where images don’t perform well. Also, videos are not allowed here.

Moreover, moderation is quite strict. Instead, brands are using ad campaigns on Quora to reach their target audience.

(Image Source: ​Marketingland)

These were a few insights about boosting eCommerce using social media. Every business needs a different strategy and model.

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