5 Ecommerce Marketing Tips To Boost Your Online Sales

Every online seller wants to increase sales. But is everyone implementing some basic strategies to boost those numbers? We will be providing some eCommerce marketing tips for your store based on our experience.

No doubt, consumers come and buy if they need the product. They are highly warm prospects. But how about converting those cold prospects that are confused and still thinking to make a purchase or not?

Your eCommerce store needs to reach such people and even convince them to trust in your brand.

Here are some Marketing Tips For Your Online Business

1] Landing Page And Branding

A landing page is the face of your product. It is highly going to influence the buyer’s mood to move forward with your product. A smooth landing page is always appreciated.

It’s a common mistake among eCommerce owners to keep multiple CTA (Call-To-Action) button on the same page. Avoid it. It confuses the visitor and causes a distraction. Don’t give your visitors too many options and keep them in the flow of your main product.

Avoid over-promising and clearly mention what users can expect from your product. Nobody likes getting ambiguous opinions which can lead to a drop in sales. It’s always good to deliver that is being promised. It builds trust for your future sales.

Also, make the process from the landing page to your ‘Thank You’ page easy and smooth. Ideally, it should not take more than three clicks to order a product.

2] User-Friendly Pages

The primary factor that comes with the user-friendly pages is that the website has to be mobile-friendly.

According to StatCounter, 50.33% of Internet users come from mobile. If your website is not mobile-friendly, then you are losing almost half of your potential customers. It’s the need of the time now.

Apart from that, it is great to have live chat support on your eCommerce website. Remember how there is a salesperson in every offline retail shop? Human touch is important for customers to feel comfortable.

Similarly, there has to be someone who solves the queries and doubts that come before making a purchase. If the visitor leaves with a mind full of doubts, he will never complete the purchase. After all, it is the matter of that visitor’s hard-earned money.

Pizza Hut did a great job of introducing a chatbot on its Facebook page.

Image Source: TheVerge

There are several services that you can consider using for your website, like Olark,  SendInBlue, LiveAgent, Chaport, Intercom, Freshchat, and several other services.

3] Leverage Social Media & Influencer Marketing

We have already posted a detailed blog about using social media platforms for your business. In case you missed it, check it out here: Roadmap To Boost eCommerce Sales Using Social Media.

By social media marketing, it’s not just about creating content about your products.

There are several strategies like conducting giveaways or offering your consumers some incentives for tagging and posting about your brand. These steps improve your reach.

Let’s move one step ahead as a business. Use influencer marketing as a part of your strategy.

At times it’s difficult to convert the visitors even after paying heavily for online Ads. In such cases, you can pick up some micro-influencers with 5k-50k followers with a decent engagement rate. These micro-influencers generally have a loyal and niche-based audience.

Of course, you can go for larger influencers based on your products, but they charge more, and ROIs are often less.

4] Start Nurturing Your Subscribers and Loyal Consumers

Your subscribers are the people that trust you the most. It’s easy to convert them. However, it is important that you don’t let them forget you. Netizens have a weak memory.

Use personalization for your subscribers. For that, you might want to collect their details. This data will help to make some deep analysis and strategies.

For example, if you sell gift items, then you can give heavy discounts or even gift some products to your loyal subscribers. It increases the bond and engagement.

Rewarding your loyal consumers give a tremendous amount of word-of-mouth publicity. Some people even provide shoutouts on their social media platforms, giving you an instant reach of thousands of people.

Another way of marketing your products is by using email marketing. If you have not been collecting emails from your visitors, then you are missing something big.

Every business needs to convert their visitors into loyal subscribers. Deliver some exclusive offers to your email subscribers. It helps to create trust and brand value.

According to Oberlo, 81% of small businesses rely on email as their primary customer acquisition channel.

Image Source: Zomato Email

For inspiration, Zomato does a great job in its email marketing campaigns. Similarly, Swiggy, Oyo, Amazon, and many other companies follow great email marketing strategies.

5] Keep Checking Your Ratings and Reviews

The consumers that provide you feedback in the form of reviews and ratings are the best. They help you to improve your products so that you don’t repeat the same mistake for a larger audience in the future.

If a particular customer gives negative feedback and it is a genuine issue then humbly accept the mistake and rectify it. If not something that can be improved then a humble compensation strongly increases your brand respect. People trust more in the long run.

For instance, Amazon often implements this strategy of giving away the items for free. They don’t collect the item back but refund fully.

According to ThePicky, this is done because sometimes it could cost more to ship back and store a damaged product. In such cases, Amazon doesn’t want you to return the product to reduce its cost and issue a refund/replacement.

But in return, consumers get delighted due to the full refund as well as the free product.

There are several things that you can do better than Amazon or any brand. We discussed it, and you will find it here: 6 Ways Your eCommerce Website Can Compete With Amazon.

Summarizing Quickly

The first step is to sell the highest quality product that can market itself later. Never compromise on the quality. Once, you create an appealing landing page with your branding, leverage social media platforms, and email lists.

Your job is not completed once the product is shipped. Check out for the reviews from your consumers so that they don’t create a negative wave in the market. Most importantly, keep improving the products and experience.

Do you need help with your eCommerce? We are happy to help.

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WooCommerce vs Shopify Comparison: Which Is Better For You?

If you landed on this page, then it surely means that you have made your mind to sell your products online using an eCommerce store. But there is a major confusion now – WooCommerce or Shopify?

Before diving into the operating details, it is important to understand the basic difference first.

WooCommerce is a free and open-source plugin for WordPress that allows you to build an eCommerce store on your WordPress website.

Meanwhile, Shopify is an online website-based company that gives you admin access to list your products, manage and sell them using their platform.

According to the official stats of Shopify, 1.2 million websites are actively working on Shopify. On the other hand, WooCommerce is actively working on 3 million websites right now as per the figures from Wikipedia.

Now comes the major question – which is the right choice for you?

The answer lies in your requirements and business. To help with your decision making, I am listing some key points to consider.

Choosing Between WooCommerce and Shopify

1] Difficulty Level For Seller

A) Shopify

Shopify is a dedicated company that manages everything for its users. As a seller, you need to make an account, customize your store, and start selling your products.

If you are not a geek or unable to hire someone to look after your store, Shopify can be a great option. It allows building a store using the drag-and-drop technique.

As an owner, you don’t need to manage the updates or look after the security issues. The Shopify company operates that.

Image Source: kyliecosmetics.com

The cosmetic queen Kylie Kardashian’s eCommerce store is a great example of a Shopify store.

B) WooCommerce

WooCommerce is a plugin on WordPress that allows you to build an eCommerce store. That implies you need to look after everything that you would manage for a normal WordPress website.

Once you install WordPress, it is the webmaster’s responsibility to keep the website updated and running. Even security and backups need your attention.

It’s the same way how you manage a WordPress website.

Winner: Shopify

2] Customizations

A) Shopify

The easier the things get, the fewer customizations and power you hold. That’s the case with Shopify.

It has some fixed themes and templates that you need to use. You cannot explore or develop anything out of the box.

At times, there are some features that you exclusively need for your store because they would enhance the user experience. Guess what? You cannot implement them on your Shopify website.

B) WooCommerce

WordPress is famous for the customizations it allows on its platform. Being an open-source platform, you don’t need to count extra bucks just because you need some specific feature.

Just ask your developer to develop a feature, and it will be done for free. If not, use a third-party plugin. You can even do by yourself provided that you understand the backend technicalities.

Of course, there are some readymade themes and templates that you can use. But you are not restricted to use them. Choose one of them or build your theme.

Not just themes but a website need several other addons and tools like analytics, email marketing tools, automation, lead generation tools, and several other things. You can choose any addon based on your requirements from thousands of options.

Image Source: ClickBank

ClickBank is one of the largest Internet companies is using WooCommerce to sell its products.

Winner: WooCommerce

3] Payments

A) Shopify

Shopify charges 2% per transaction if you use a third-party gateway. You can reduce this by upgrading your Shopify plan. Or you can use their Shopify payments for free, but that’s not available in India. 

If you are selling in bulk, then Shopify charges might not appeal to you.

B) WooCommerce

The WooCommerce platform does not charge a single dollar for implementing the payment gateway. Whatever charges you might face, can come from the bank or the payment gateway that you might be using on WooCommerce.

You are given the freedom to choose a payment gateway with the lowest fees that fulfills your requirements.

Winner: WooCommerce

4] Pricing

Pricing will be the decision-making point for almost every online seller. Here’s your spoiler: comfort always costs more.

A) Shopify

The monthly fees of Shopify start from $29 where you will get everything that includes hosting, domain, and an SSL certificate for your website. You even get admin access which will help you to manage your store.

To get more features, you need to upgrade your plan. Also, your bill will increase as you keep adding the extra plugins for your website. Scaling the store is tough due to skyrocketing costs.

As mentioned above, Shopify charges you 2% of every transaction on your eCommerce store. This commission gets reduced on every upgrade.

You can check the pricing list of Shopify from its official website.

B) WooCommerce

Being open-source, WooCommerce is technically free, and you don’t get charged for any additional services. The only cost you need to bear is for a hosting service and a domain. If you already own one, nothing is better than that.

You are technically self-hosting an eCommerce store when you start using WordPress and WooCommerce combination. Scaling becomes easier on WooCommerce.

Winner: WooCommerce

Summarizing

Both the platform have their pros and cons. The decision of WooCommerce vs Shopify must not be a confusing deal now.

In both cases, you need to market your eCommerce store and compete directly with Amazon.

We have a guide for that: 6 Ways Your eCommerce Website Can Compete With Amazon.

If you are ready to pay more for the peace of mind, then Shopify is the best option for your online business. It has a strong support system, and there is no requirement of even the slightest of technical knowledge.

However, there are some downfalls to using Shopify websites. They all look almost the same because of the lack of customization. Moreover, they charge you heavily for every additional feature you use.

This is where WooCommerce can save you. There is a reason why WooCommerce websites are almost double in number as compared to Shopify websites.

You can customize the whole website as you want at an almost nominal price. Sure, your cost might count if you hire a developer or use some premium elements on your website. But that’s not a recurring cost.

In case you need a fully customized eCommerce store based on WooCommerce, we can help you out. Let’s brainstorm on your idea.

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Top 3 Ways To Promote Kindle Book When You Are Short of Budget

It is a dream for every author to publish a book and sell thousands of copies. Every author wants to get visibility from the masses and get recognized. But once you publish your book on Amazon, how will you promote your kindle book?

According to Forbes, only 1 or 2 become top sellers out of every one million authors. That might not seem good.

Writers know how to write a book, but the main game about selling copies is marketing it to the right audience. Selling books is where the majority of writers fail.

It is totally fine and acceptable because not everyone is a master of all trades. Writers and authors are good at writing. 

For promotion, it requires different skills and a huge chunk of time. There are marketing and advertising agencies to promote your Amazon Kindle books.

However, you might be curious if there are ways to promote kindle book for free or spending a minimum amount? For your relief, yes, there are some ways!

How To Promote Kindle Book Using Online Platforms

(Image Source: Olga Tutunaru on Unsplash)

It is important to note that when we promote without spending much on Ads, we need to spend time. Organic promotion takes time, consistency, and patience.

Social media is the power in the digital world. Not only social media, but we can also easily establish an online presence to promote the products.

Here are a few ways to do it.

1] Google

A user comes to Google and searches for something related to your book, and your Amazon Kindle book pops up on the top. What is the possibility of increasing sales? It’s endless.

Approximately 5.6 billion searches take place on Google every day. Possibilities are high that many people might be searching for something related to your book.

But how would you come on the first page of their search results? The answer lies in Search Engine Optimization, which is also known as SEO.

SEO is free for everyone where all you need to do is optimize your content to rank for specific keywords. Let’s say you are writing a book on motivation. Now whenever someone searches for ‘best motivational books’ then your writing should be the one.

No doubt, this is a highly competitive keyword. Thousands of authors and large publications are competing on that keyword. There are several strategies to become a member of those top lists.

You can outreach the top bloggers with your product and ask if they can include your book on their list as well. No doubt they might ask for a free copy of your book or even charge you some money. But that is a part of the negotiation. Let’s focus on the return of investment that you made!

However, the good news is that you can still target lesser competitive but highly targeted keywords and swiftly gain the users specifically looking for some book. Ranking on less competitive keywords is easier.

Once you start gaining traffic, it becomes exponential growth.

2] Forums: Quora

There are several online forums, and many of them belong to a niche. However, we will consider one of the largest communities, Quora. The reason being it is generic, and all types of people are present.

The best strategy for marketing on Quora is to build a strong fanbase for yourself by providing more value or the content which your audience demands.

Several self-established writers on Quora turned out to be promoting their books, and they sell well. Top writers are practicing this trend more.

Here are some instances.

Dushka Zapata is a professional author who has written ten books until now, and she is successfully selling them using her Quora traffic.

She has more than 222k followers on Quora, where she wrote thousands of answers to engage with them.

(Image Source: Dushka Zapata Quora Profile)

Another example we have in India is Dr. Awdhesh Singh, who is one of the top writers on Quora from several years with more than 300k followers on his profile. He is an ex-IRS officer who writes books now. He has more than five books on his name now.

(Image Source: Awdhesh Singh Quora Profile)

How is he marketing them? He writes multiple answers on Quora solving the queries of youngsters in his field. Eventually, many of his readers get converted and buy the books he sells because they trust his knowledge in the field.

The more value you create, the easier it gets to build a personal brand for conversions. People look for trust factors.

If someone is selling something valuable, users want a sense of trust. Even I would check the level of expertise before buying any book.

3] Social Media

Social media is not all about posting content and calculating the likes you get on the posts. It’s more about building a community.

We have already discussed getting more sales using social media platforms on our blog. In case you missed it, check out: Roadmap To Boost eCommerce Sales Using Social Media

But let’s talk about selling books.

Social media is a double-sided sword. No other way is better for reaching out to millions of people around the globe to showcase your book.

However, getting narrower is important as social media platforms are huge, and all kinds of people are available here. The main task is to target them specifically.

Find out where your target audience usually hangs out. Apart from posting content and engaging with the target audience, there are several ways to promote your book on social media platforms.

With the decreasing organic reach of social media platforms, paid ads come to the rescue.

Even influencer marketing works well for boosting the sales of your book. Reach out the influencers and negotiate with their charges to promote your book. Multiple micro-influencers give more deals but managing them is a task.

Finally, selling books without putting your budget on fire is an art.

As I mentioned earlier, it is totally fine for authors to focus on the writing part. Specialists can manage marketing and promotional activities.

In case you need help with the promotion part for your Amazon Kindle Book, let us know. We assist people with their Kindle books.

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