Keyword research

For Keyword targeting, you can choose keyword in three ways 

  1. Choose keywords recommended by Amazon 
  1. If you are already running a Sponsored products campaign on products that will be displayed in your Amazon Sponsored Brands campaign, a best practice is to create a relevant keyword list by pulling the top-performing keywords from your Sponsored Product campaigns.


And there is a simple process for it select a campaign and ad group of the products And go to the targeting and filter the high performing keywords by clicking on targeting. 

In the Manual Campaign, after selecting a campaign select the ad group and hover to targeting.

In the automatic campaigns look at the high performing search terms 

Now create a list of these keywords and add them in the campaign for more accurate results. 

                                                                          Or

Down load search term report from reports and Filter high performing keywords and search terms 

To download the search term report, hover your cursor to the reports tab and click on advertising.

-click on create report, and you will see the next window

Select search term report and select the date range as per the need. 

Then Click on Run report. 

-Get back to the reports page and Download the report. 

You will see this window,

To know the high performing keywords from Excel follow these steps,
Apply filter and Select the campaign and ad group of the auto campaign we have created on same product. 

Then apply filter to the 7 Days total sales column and Remove Rs. 0.00 Sales from rows. 

To apply the filter, 

Press ctrl+a 

Press ctrl+shift+L

From the dropdown unselect and select as mentioned above 

Select Campaign Name And Group Name from the dropdown 

Now unselect Rs. 0.00 Sales from dropdown, to see the sheet like this 

Copy these keywords to the keywords enter list page. 

  1. Use the free keyword tool for researching keywords such as keywordtool.io
    https://keywordtool.io/

Search for the search terms for the results by clicking on search
and You will get to see this window. 

This is the list of keywords for your product, pick relevant keywords and enter them in your campaign. 

Amazon Advertising Reports

Amazon Advertising Reports 

Considering both the short term and long term goals to Amazon Business growth, to help you effectively track your performance and optimize your Sponsored Product campaign placements and campaigns here are the details about the six advertising reports on Amazon Seller Central. 

You can download the different reports as Excel files (.xlsx) and finding them in Seller Central is a simple process.

  1. Find Reports in the navigation bar and select Advertising Reports from the menu that appears.
  1. Click Create Report, and you’ll be able to download the report as an Excel file.

Now that we actually have the data, let’s dive into the reports and learn how you can use them to improve your Amazon PPC campaigns.

There are six types of reports in Advertising reports. 

  1. Search Term reports
  2. Targeting reports
  3. Advertised Product reports
  4. Placement reports
  5. Purchased Product reports
  6. Performance Over Time reports

All of these reports can help you clearly understand where your advertising investment is going, if you are achieving a return on your investment, if modifications need to be made, and how to optimize your campaigns for maximum efficiency. By utilizing these reports you can increase discoverability and exposure, better connect with the most relevant audiences for your products, and drive overall growth to your store.

Search Term Reports

The Amazon Search Term Report is the best way to learn about which search terms your customers have been using to find your products.

Knowing what terms shoppers are using to search your products on Amazon is vital for ads and product listing optimization. Hence, it is important to utilize the search term report.

Amazon Search Term Report is a great resource for us to identify the exact keywords shoppers are using on Amazon. Using this data, you can make updates to your keyword and individual-product targeting to meet your advertising objectives.

This report includes the key performance metrics as such. 

  • Keyword targeting
  • Keyword Match Type
  • Customer search term used
  • Sales and conversion rate for that term during a specified period
  • Clicks
  • CTR
  • Impressions
  • CPC
  • Spend

Search term report is best for understanding the Exact Match keywords for your campaign. 

That’s where your search term report can act as a keyword research tool and help you harvest the search term that converts best.

You can use this report to identify high-performing searches from consumers and to create negative keywords for search terms that drive irrelevant traffic.

Now that you have your report generated, it is time to start identifying which keywords you want to target and which keywords will be used as negative. Below are some tips we recommend using when trying to locate negative and target keywords!

Let’s explore usability of Search term report. 

Identify  Negative  Keywords

  • Easily identify keywords which are not performing by looking at Sales; if the Sale is above 0 and has high number of clicks and impressions, this means the keyword is ineffective.

As you can see these are keywords which has high amount of impressions and clicks with no conversion. So these keywords are ineffective for the campaign. 

In short, if the keyword has more than 20 Clicks with no Sales use this keyword as negative.

  • Also look at the keywords which has high number of impressions but which are not getting clicked

Identify Targeting  Keywords 

A target keyword can be identified by a low ACoS, keywords with an ACoS below 40%. And having high sales usually means that your keyword is working.

Look at the keywords above in the report are the performing keywords for your campaign. 

  • Using these keywords you can create the manual campaign on the same products and increase sales of the product. 
  • You can use these high performing keywords as backend keywords to improve organic ranking of the products

Set up filters on the generated excel sheet, this will make sorting and going through all of your data much easier and simpler!

To know the high performing keywords from Excel follow these steps, 

  • Apply filter and Select the campaign and ad group of the auto campaign we have created on same product. 
  • Then apply filter to the 7 Days total sales column and Remove Rs. 0.00 Sales from rows. 
  • To apply the filter, 
  • Press ctrl+a 
  • Press ctrl+shift+L
  • From the dropdown unselect and select as mentioned above 
  • Select Campaign Name And Group Name from the dropdown 
  • Now unselect Rs. 0.00 Sales from dropdown, to see the sheet like this 

So this way you can find out the best performing keywords.

Pause product/ad group or Reduce Bid 

  • Keywords with the highest total ad spend, so you can shed light on under-converting keywords that might make sense to pause or reduce the bid for.

Targeting Reports 

A targeting report shows you what you’re targeting.

If you want to view every keyword, for every campaign, in your account, that’s what this report is made for. You can use them to monitor your targets and keyword performance over time, which you can then use to inform your decisions on bid adjustments and target expansion.

Targeting reports show you every keyword, ASIN, and category that you’re bidding on with valuable insights on sales and performance of the campaigns with at least one impression. 

  • It will show what kind of match types you are using for auto campaigns. 
  • Using targeting keywords you can identify duplicate keywords.
  • With these reports you can get access to ROAS (Return on Ad spent) 
  • And most importantly you can get the data of 90 days in targeting reports. 

Advertising Product Reports 

This Report is mostly used for tracking ads performing over to help you to determine minor optimization or changes needed in the ads. 

You can see all of your ASINS and SKUs that are being advertised, by campaign names and ad groups along with the No of impressions, clicks, sales and other KPI’s. 

Advertising product report offers a custom date range of the last 90 days as Targeting Report. 

You can find out which product in which campaign is driving high amount of traffic or driving high amount of sales through this report.

Campaign report

The campaign report has every information about campaign such as campaign budget, type of targeting, start and end date, spend sales and Acos. 

To get Campaign details this in the specific time this report can be used. 

You can access data of the time from start of your account. 

Placement Report 

Placement report will give you a brief idea about performance-by-ad-placement data for every campaign in your account and you can utilize this report to understand how your performance differs across placement types and easy to understand adjustment of bids by placement. 

This report gives you visibility into the performance of a campaign on top of search compared to all other placements. 

You can differentiate your bids and view their performance according to three placement groups: top of search, rest of search, and product detail pages.

You can access placement report of 90 days 

Performance over time 

Performance over time report gives an Ultimate idea about the campaigns running on your account. 

The performance over time report reveals the clicks, cost-per-click (CPC), and ad spend for all of your Sponsored Products campaigns.

This report can be utilized to understand your overall ad spend and performance and improve as per goal you have decided.

The report offers a custom date range of the last 90 days.

Using search term reports, targeting reports, and advertised product reports can make all the difference when it comes to managing your Amazon PPC account. 

All of these reports can help you clearly understand where your advertising investment is going, if you are achieving a return on your investment, if modifications need to be made, and how to optimize your campaigns for maximum efficiency. By utilizing these reports you can increase discoverability and exposure, better connect with the most relevant audiences for your products, and drive overall growth to your store.

The data provided by these reports, and the ability to manipulate them in Excel makes it very easy to make account-wide decisions quickly and accurately.

Amazon Sponsored Brand ads

Amazon Sponsored Brand ads

What is Amazon Sponsored brand Ads?

In case you are looking for big brand exposure and earning more impressions and increase visibility to your products sponsored brand ads can be a great help. 

Sponsored Brands are ads that feature your brand logo, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio.

Sponsored Brands are available for professional sellers who are enrolled in the Amazon Brand Registry, brands, and agencies. 

Sponsored Brands ads can appear at the top of, alongside, or within the search results. Amazon determines where your ad appears depending on your bid. When you build a Sponsored Brands campaign, you’ll need some sort of baseline for bidding to begin to capture traffic.

It means your ad (showcasing your brand & top products) will be the first thing seen by customers browsing for products similar to yours on Page 1 of Amazon.

Ads are cost-per-click, so you pay only when customers click your ads. You control how much you spend by setting your budget and choosing how much to bid per click.

Get started with the Amazon Brand ads

But before that let’s decide goal of the sponsored ads we are running

If your goal is Brand Awareness then you will look for the numbers of impressions you earned through campaigns that will give you sense of how much awareness you are driving through the campaigns. 

If your goal is Sale then you will look for the CTR% to see how much of the awareness generated from impressions is converting into sales.

Let’s move towards campaign creation 

For the first step,

Login to your Amazon Seller Central Account and Click on the advertising and hover to Campaign manager 

Click on Create Campaign 

Proceed with sponsored brand, click on Continue 

Proceed with filling the campaign Name, Daily or lifetime budget. 

Sponsored brand ads are visible at top of search result page and as a visitor clicks on the ad they redirect to a landing page. 

So before running sponsored ads landing page or it is also known as store must be ready. 

Shoppers who click on your ad can be taken to your Amazon store, a product list page or a custom URL.

There are three different ways your ad will redirect the shoppers on Amazon 

Amazon Store  (including subpages). Select your store and choose a page you want to promote. Note, if there are no Stores in your account, you can search for a Store on Amazon that is not associated with your account.

New product list page. Create a page selecting 3 or more of your products from your inventory to be featured on a product list page.

Custom URL. Advertise any Amazon page that showcases at least 3 of your brand’s products.

So let’s move further with next step of selecting landing page 

Choose your own amazon store or a new product list page 

If you select Amazon store landing Page, 

Here you can see the store name and select which page you want user to land in your store. 

Create a catchy ad headline and redirect traffic to your store. 

Moving to the next step,

Choose your targeting, whether with keywords or with products

Select Keyword Targeting

And Select high performing keywords from search term and targeting reports. 

Moving to the next step, if you have some search terms on which you don’t want your product to be showed

You can add them in negative targeting by looking at the search term report of auto campaign you run on same products. 

Keywords with high clicks, high impressions and no sales you can add them in negative targeting. 

Moving to the last step Click on “Submit for review ”

Product Targeting

Now For Product Targeting Sponsored brands Campaign. 

Select Product targeting 

Set the default bid i.e. amount you are willing to pay per click. 

It again has two types

You can target on individual product 

Or 

You can target on category

Either search or go with the suggested category by amazon.

Search for the category suitable to your product and click on target.

E.g

Or you can add individual products to target. 

You can either search the targeting product or use the suggested products by amazon or upload a file of targeting products.

E.g

And after finishing every step click on “Submit for Review” 

Amazon Manual Campaign

What is difference between Amazon Manual and Amazon Automatic Campaign? 

In an automatic campaign, you let Amazon run your ads for you, and your ad will be automatically matched to all the search terms Amazon deem relevant to your product. In a manual campaign, you choose the keywords you wish your ad to be displayed for, giving you greater ad targeting precision.

Let’s get a short idea about difference between Automatic and Manual Campaign. 

Automatic Manual 
Keywords 
Keyword Match Type 
Negative Keywords 
Set individual Keyword Bid 
Pro’s and Corns Imprecise ad targeting Require less management effort Keywords generation Precise ad targeting Require more management effortKeyword Competition

This is the basic difference between Automatic and Manual Campaign, now let’s start how to run a manual campaign on Amazon. 

As we got to know the process of creating an automatic campaign, Manual Campaign has the same process with one additional process of researching keywords and setting their bids. 

Let’s get started with the process.

Hover your cursor to the top and click on advertising on Amazon Seller Central and And Click on campaign manager

This is Campaign Manager Dashboard on amazon seller central.

Let’s learn a little more about the dashboard tabs. 

  1. Campaigns– In this tab all created campaigns are managed. 
  2. Drafts– Campaigns which left incomplete can be completed through this tab. 
  3. Bulk Operations– To create campaign on bulk products this tab can be used. 
  4. Advertising Settings– This tab is for the campaign settings
  5. Advertising reports– To analyse the last campaign results, reports for campaigns can be downloaded from this tab. 

Let’s learn more about the key performance metrics on campaign manager dashboard. 

These are the key performance metrics to analyse campaign results. 

Spend– The Amount Spent on the advertisement in the selected time period. This can be customised by changing the date and time range

Sales– The total amount of sale generated on Amazon 

Orders– The number of orders received from amazon 

Clicks– Number of clicks through the campaign on products 

Impressions– the number of times advertisement has been shown on Amazon

Cost per click– The average amount of Cost per click through Campaigns 

Click through Rate– Number of clicks per impressions through campaigns 

Advertising cost per sales -Percentage of sales by spend i.e 

Now to Create Automatic Campaign->

Click on Create Campaign Tab

And will be directed to the next window

Click on the Sponsored Products, *Continue*

And it will direct to main Campaign creation window, 

Complete the process followed by setting up campaign name 

Start and end date of campaign With Amount You Want to spend daily on the campaign i.e Daily Budget

Select Manual targeting as we are creating a manual campaign. 

Hover to the next step of setting biding strategy 

Set strategy according to the real time competition on your product. 

Let’s get the details about these different bidding strategies

Let’s go through the detail of campaign bidding strategy. 

Dynamic bids – down only

This will lower bids in real time when your ad may be less likely to convert to a sale. 

Dynamic bids – up and down

This will raise bids (by a maximum of 100%) in real time when your ad may be more likely to convert to a sale, and lower bids when less likely to convert to a sale. 

Fixed bids

This will use exact bid and any manual adjustments you set, and won’t change your bids based on likelihood of a sale.

For the next step

Create an ad group with the name you can identify the difference and add the products you want to run campaign on.

After selecting the products for targeting in the campaign, dashboard will look like this.

Here are the products you have selected for targeting through the campaign.

Two types of Manual Targeting are there, 

  • Keyword Targeting 
  • Product Targeting

Keyword Targeting

We can either target specific keywords/ Search terms or Products on Amazon to grab visitor’s attention towards our product. 

Now we can find the high performing keywords which can be suitable for our product in three ways, 

  1. Choose keywords recommended by Amazon 

  1. – Run an automatic campaign on the same products and Download the search term report of the month
    -To download the search term report, hover your cursor to the reports tab and click on advertising.

    -click on create report, and you will see the next window

Select search term report and select the date range as per the need. 

Then Click on Run report. 

-Get back to the reports page and Download the report. 

You will see this window,

To know the high performing keywords from Excel follow these steps,
Apply filter and Select the campaign and ad group of the auto campaign we have created on same product. 

Then apply filter to the 7 Days total sales column and Remove Rs. 0.00 Sales from rows. 

To apply the filter, 

Press ctrl+a 

Press ctrl+shift+L

From the dropdown unselect and select as mentioned above 

Select Campaign Name And Group Name from the dropdown 

Now unselect Rs. 0.00 Sales from dropdown, to see the sheet like this 

So these are the top performing keywords for this campaign

Copy these keywords to the keywords enter list page 

  1. Use the free keyword tool for researching keywords such as keywordtool.io
    https://keywordtool.io/

Search for the search terms for the results by clicking on search
and You will get to see this window. 

Collect the keywords and paste them in campaign. 

Set the bids according to the competition and suggested bid of individual keyword. 

Moving to the next step, if you have some search terms on which you don’t want your product to be showed

You can add them in negative targeting by looking at the search term report of auto campaign you run on same products. 

Keywords with high clicks, high impressions and no sales you can add them in negative targeting. 

Product Targeting 

Running a campaign targeting products instead of keywords has steps as follows, 

After Adding the product in the campaign for advertisement i.e

Select product targeting 

Set the default bid i.e amount you are willing to pay per click. 

It again has two types

You can target on individual product 

Or 

You can target on category 

You can either search or go with the suggested category by amazon.

Search for the category suitable to your product and click on target.

E.g

Or you can add individual products to target. 

You can either search the targeting product or use the suggested products by amazon or upload a file of targeting products.

E.g

And for the last step enter on launch campaign button to proceed with the same. 

Creating a new ad group in existing campaign

To create a new ad group to the existing campaign, go on the campaign details page of the campaign u want to create new ad group. 

Click on Create ad group 

And Follow the same process performed while creating 1st ad group.

Change your Campaign Settings 

To view or change the settings of your campaign like Daily budget, Campaign Name, Campaign Duration or whole campaign bidding strategy.

Go to the campaign detail page and click on the campaign settings you will get to see this window.

And you can change the settings according to you. 

Ad group settings 

Similarly if you want to change the ad group settings, Click on the ad groups and click on Ad group settings

You will see this window

You can change the ad group name, default bid through this window. 

So done with the set-up of campaign, ad groups and ads, it is necessary to track them to see that you are getting the desired results or not through the performance metrics you have seen i.e 

Clicks, Impressions, Sales, Spend, ACOS, CPC, CTR as you have seen in the start. 

Grocery Listing Process

Food Category Approval (GTIN Exemption)

  • Please provide your own FSSAI license with validity of at least 6 months in future. 

Note: – Resellers/retailers/supermarkets also need FSSAI license for their shop.

Note: – Name should be same on Food licence or Amazon Store name

Product Label

  • MRP Or Expire date should be mentioned on product label
  • Veg or Non-Veg Dot should be mentioned on product label
  • Manufacture details should be mentioned on product label
  • Share six side live images with label on product
  • Share invoice should be original as per Amazon guideline
  • Product Brand name should be mentioned on product label
  • Please provide the declaration letter. The letter should be duly signed and stamped.

Listing File Data

  1. Title 
  1. Bullets Point
  1. Description

As per product specification add with product keywords

  1. Colour Name
  2. Brand Name
  3. Size
  4. Variation (If any)
  5. MRP (Maximum Price)
  6. Your Price (Selling Price)
  7.  Dimensions 
  8.  SKU Name 
  9.  Weight
  10.  Images (Dropbox, Google Drive link, Zip file, Etc)
  11.  Specification (If any)
  12.  Category (Product Category Which are exist on amazon)

Amazon Listing Requirement

Category Approval (GTIN Exemption)

  • Share product image with brand name on product. Check below example: –

OR

  • Share packaging material image with brand name. Check the below image: –
  • Image should be not Photoshop or edit as per amazon guideline
  • Share all six side images which have manufacture details mentioned.
  • If you are reseller please share product invoice. Which have minimum 10 quantity purchased. Invoice should be not older than 6 months.
  • Invoice should be original as per Amazon guideline

     Listing File Data

  1. Title 
  1. Bullets Point
  1. Description

As per product specification add with product keywords

  1. Colour Name
  2. Brand Name
  3. Size
  4. Variation (If any)
  5. MRP (Maximum Price)
  6. Your Price (Selling Price)
  7.  Dimensions
  8.  SKU Name 
  9.  Weight
  10.  Images (Dropbox, Google Drive link, Zip file, Etc)
  11.  Specification (If any)
  12.  Category (Product Category Which are exist on amazon)

Amazon Campaign Creation Strategy

Campaign Creation Strategy

If you are advertising a new product

Strategy 1:- Run category targeting campaign if no sale in one week stop campaign 100 Rs.

daily budget

Make sure spend is 80 % of the budget after three days of the campaign. Every day increase bids till 80% budget spent daily.

If you revise orders from the auto campaign, create a new manual campaign (On Day 7) add search keywords in a manual campaign.

Otherwise, Try creating a new campaign targeting main keywords in broad (Saree, Mobile stand) on lower bid for visibility only.

Create a new manual campaign looking at the search terms you have received through this campaign and add new exact match keywords.

 

Create an auto campaign targeting the products with the suggested bid or more for 2 days, so that the product will have good impressions and clicks, decrease the bids slowly and work on the search term you received through it.

Strategy 2:-

If Product you are advertising is already in SP ads or SB campaign.

From old campaign extract customer search term report and find selling keywords then run a manual campaign or if you found B0xxxxxx Then create Product targeting campaign.

 

Download the search term report, separate the search term (B0 and Keywords) Start a manual keyword targeting campaign with base of search term we have received or create a category targeting campaign (Targeting the whole category and adding the B0 Products we have extracted through search term report.

Ask the sellers about the bids of product targeting (Bids are usually high ) Or simply go for targeting through category and refining it according to product price.

Amazon campaign Optimization Process

Optimise campaign.

Your target is to run a campaign with lower than 20% ACOS which generate new keywords in auto or category campaign, and you then add those keywords and products in Manual keywords or product targeting campaign and give a constant sale.

Step 1 – Stop the most significant loss in the campaign.

Pause all irrelevant keywords and product or add them as a negative targeting

Check highest ACOS Campaign. Find the highest ACOS keyword or product and SKU.

 

Use Below formula to find what should be max spend on the product to get a sale at any place on amazon. (Product Price *0.04 = 40 Click )

Ex:- 1000*0.04 = 40 Click So if CPC is 4 rs Then spend is 4*40=160 For 1000 Rs product.

If the click is more and no sale Pause Keywords.Same for Product targeting. And If a certain SKU is gating most amount and click and no sale pause that SKU to.

If we have received maximum clicks and very less order on a particular keyword decrease its bid and add phrase match keyword looking at that keyword.

But if the product we are targeting has received maximum clicks and less orders pause it and try targeting it through other targeting type.

If you see you have got more impression and less clicks, take a look at the product details page or increase the bid of the targeting keyword or product.

(In Certain places, if you know the product is new wait for several times to gain more impression and clicks)

Then add that product in any old campaign with different targeting type than original.

Step 2 : Add Keywords

Download Search term report of last 30 to 60 day check highest ACOS Keywords and Product Add them to negative targeting in particular adgroup.

Then Find low ACOS good selling keywords and products and add them in new keywords as phrase braod or exact (Save them to send to seller on mail )

Except these research your own relevant keywords for the product to target it through the campaign Now do your own keywords research on product find new keywords for products.

From amazon.in ,Keywordtool.io, try out the new search terms, how will buyer try to find the product that you are trying to sell, think in exact not in broad and add those keywords with little below suggested bids not higher than 6 rs bids at first.

Step 3 :Increase the biding of Working Keywords and Products.

Now increase the bids of keywords or product targeting.

Or if it is Auto targeting increase bid of targeting types by 20%

If spend is 100 product cost is 1000 sale is 2 then ACOS is = 10%

You can increase bids by 30 % of product and keywords which got sale with low ACOS.

(Which is good ACOS Form 0.01 to 15% Its good ACOS

From 15% to 25 % its average ACOS

from 25% to above its Bad ACOS)

Step 4 :- Send report to the seller of keywords or product targeting or category you have paused.

Then Keywords you have added to negative targeting.

Paused SKU from keywords

And report new keywords you have added in the campaign.

And for which keywords you have increased bids.

Then what is your strategy for next week?

Email Marketing For eCommerce: Basic Tactics That Generate More Sales

The most valuable asset any business can possess in today’s world is an email list. It helps in growing sales by using email marketing for eCommerce. However, that is not the only reason.

A website can crash or get hacked while social media handles can get banned by the platform. Scary, right? Indeed, it is! But your email list is never going anywhere and permanently going to stay with you. It is like creating a personal subscriber base of loyal people.

Moreover, email lists can help you run better Ad campaigns on any ad network. Most importantly, your email campaigns help you reach your customers repetitively without spending a dime.

You wonder how?

Follow These Actions In Your Email Marketing For eCommerce Store

There are too many ways, but it is important to follow the basic tactics first. Most of the businesses don’t follow the easy tactics that can generate more sales for them.

Image Source: Photo by Solen Feyissa on Unsplash

1. Practise Email Scrubbing More Frequently

I cannot emphasize enough how vital email scrubbing is! If someone is not into email marketing, then chances are minimal of knowing about this terminology.

Whenever the users subscribe to your email lists, not all of them engage or open your emails. It becomes irrelevant to send regular emails to such subscribers. It ends up sending your emails into the promotions tab or even spam.

To tackle this problem, remove such users from your regular email campaign lists. It improves the deliverability rate and thereby increases the email score.

Not just scrubbing, but it is important to use a reputed email service. Gmail blacklists many email services for hosting too many spam emails.

2. Send Emails to Abandoned Carts By Using Partial Check-Out Option

Now, what does partial check out means?

It is a technique where the customer is asked to fill in the partial data like name and email address first. Once they submit it, they are directed to the final payment page.

In this way, you understand the difference between serious buyers and product spies.

Once you get the email addresses of such customers, you can run an email campaign for reminding about their abandoned carts. In this way, your conversion rate will drastically increase.

There are some tools like Abandoned Cart Pro for WooCommerce that allows sending notifications to abandoned carts.

3. Send Emails According To The Time of Activity

When it comes to marketing, timing can change the whole game. It is very important to send emails or promotional messages at the right time. Why is it important? There are many reasons.

Emails are generally checked in the morning hours. It won’t make any sense to send emails at night because when the user checks the email the next day, there are high chances of your email getting ignored in the flood of emails. People are lazy to check every unread email till the end.

Another reason can be the difference in the timezone. If your customer lives in a different timezone and receives your email at 3 AM, it won’t make any sense.

So, it is highly important to segregate emails according to their time of activity and mail them at the right times.

4. Run Festive Email Campaigns

Festive email campaigns can reap the highest benefits for your eCommerce business.

We have already posted a dedicated blog post on festive marketing. In case you missed it, read our tips to boost eCommerce sales during festive seasons.

Almost every brand leverages the festive season. People are ready to spend in these times.

5. Keep Emails Text-Based And Short

It is not a hidden fact that Google email algorithms cannot read the content present in the images. At least not yet. None of the email services has that capability.

As a result, the filters directly put your emails into the promotional tab if your open-rate is not too high.

Only-image emails often face loading issues and compatibility issues. So, it is always a good idea to stick to text-based emails.

When it comes to text-based emails, algorithms understand the language and spammy content. Most of the time, your emails will land in the primary inbox if your receivers are engaged enough.

In the following example, a company named Manach has done a great job and fulfills the purpose. It does not sound promotional but a friendly email.

Image Source: Johnshipka

Make sure that your emails are short and crisp.

6. Upsell or Downsell Your Other Relevant Products

A customer visited your eCommerce store and even purchased some items from your store. Congratulations!

So how about upselling or down selling a similar product through an email?

Send the relevant products from your store that compliment the first purchase they made. For instance, people who buy smartphones often need a protective case for that mobile phone.

It is highly important to pitch related products because conversion rates might get higher. It makes no sense to throw cosmetics at someone who has just purchased a smartphone.

Amazon does a great job in identifying the relevant products.

Similarly, avoid sending the email right after the purchase is completed. Let the first product get delivered and let the customer use it for a while. You can pitch after a week or two for the most effective results.

Summarizing [And Bonus Points]

If we sum up the whole article, it just focuses on two important things – timing and relevancy.

Apart from that, focus on the deliverability rate and spam score of your domain email.

Email the right and relevant products to the relevant customer at the right time, and it will automatically show the results.

Automation of email campaigns is important. Look for a good email service. It is not feasible for an eCommerce to send manual emails to all the customers.

MailChimp and ConvertKit are good to start. They provide many free templates that you can use to automate your emails.

Not just automation, but they provide easy integration with WooCommerce and other websites.

In case you need any help with your WooCommerce or eCommerce website, let’s talk.

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eCommerce Pricing Strategies – How To Price Products in 5 Easy Ways

When you invest your time and money on an eCommerce website, merely selling products is not the key. As a businessperson, you need to work on your eCommerce pricing strategies.

No doubt, everything has to be profitable. A layman can tell that the selling price has to be more than the cost price to make profits. However, is it that simple?

Will pricing your products randomly help you to build a sustainable eCommerce business? Certainly not!

Overpricing can lead to low conversions, and customers swaying away from your products. On the other hand, underpricing will not fetch you the deserving profits. Hence, it is important to price your eCommerce products perfectly.

If you are reading this article, then it surely means that you are just starting with the eCommerce business. So, it is our responsibility to keep things simple and effective. Larger eCommerce businesses can hire financial experts to help themselves.

5 Most Effective eCommerce Pricing Strategies For Your Business

1. Cost-based Pricing

Cost-based pricing is a simple and most commonly used strategy.

Cost + Desired Margin = Price

But is it that easy? For eCommerce, it is trickier than the normal retail pricing because there are many hidden costs that sellers fail to consider. In offline businesses, every payment is visible and noted.

However, in eCommerce, maintenance of the website or marketplace adds up to your cost of manufacturing.

Your server costs, domain cost, developer cost, and even the external tools that you use add up. Apart from the website, you need to pay taxes because every transaction is monitored in online business.

Since shipping is also your responsibility, you end up bearing the logistics. Some eCommerce websites ask for delivery charges separately while others add it in the pricing. In one of our articles about individual eCommerce strategies, we discussed how giving free shipping is more appealing for customers than paying separately.

Food Delivery platforms give you a complete breakdown and add their commission. For a customer, the bill varies according to the price of the products.

In short, consider all the costs and then proceed with the pricing of individual products on your eCommerce website.

2. Target Return Pricing

Target return pricing is a riskier strategy for small businesses and individuals. It is a strategy where the eCommerce store will set a price that would give them profits only if a specific quantity is sold.

It requires serious calculations and confidence to sell a specific amount of products. This is the reason why eCommerce giants like Amazon and Flipkart operate on target return pricing strategy.

According to the Economic Times, Flipkart’s revenue increased by 43%, but losses went up by 69% in FY2019. Similarly, Amazon Retail India reported a loss of Rs 127.4 crore in FY2019.

It is evident that they are making heavy losses, and the cost of customer acquisition is high. But they know that they will be profitable once they sell their target quantity.

Image Source: Christian Wiediger on Unsplash

In the offline market, DMart and Walmart operate on a similar strategy. All these companies work on mass selling and thereby eradicating all the competitors.

3. Value-based Pricing

Value-based pricing is where the customers feel the right value for handing over the money to buy your products.

Rolex sells the watches, and so does any other brand. Similarly, Nike sells the shoes, and so does Gucci. But what makes the price difference so high? The brand!

People are willing to pay for some brands while not for others. The brand value plays an important role here. The way brands make their customers feel will decide the brand value.

Heavy research is required in this strategy to figure out customer demographics, persona, and product preference analysis.

Another factor plays when there are high demand and fewer suppliers. It can lead to high value-based pricing.

For instance, Business Insider reported that the prices of hand sanitizers hiked by 53% in the USA during the coronavirus pandemic due to high demand.

4. Competitive Pricing

Competitive pricing is the most common strategy in any market. From road-side vendors to large companies, it is visible everywhere.

Pick up your nearest competitors and spy on their pricing strategies. Once you get all the data, price your products equal to them or less than them.

However, there are very high chances of facing losses if your cost is higher than your competitors.

It can be a possibility that your competitor is operating on a bulk scale and thereby reducing their costs, but you are starting at a smaller scale. In such cases, it is better to stand out from your competitors and go with the value-based pricing strategy.

A competitive pricing strategy can help you gain market share rapidly because India is a price-sensitive market.

5. Real-Time Price Optimization

Real-time prize optimization is the best strategy for eCommerce websites to implement along with other methods. It involves reducing or increasing the prices of your products based on the ongoing situation or time.

Many eCommerce websites hike the prices when they see that their competitor’s product going out of stock. That fetches all the customers of competitive eCommerce sites to their websites, eventually boosting the revenue.

Some stores even automatically set the prices based on demands. Uber or any other taxi service keep optimizing their cab charges based on time and availability. Although it is not an eCommerce store, technically they are selling something online.

Another way is to implement the festive sales. We have a dedicated article about boosting eCommerce sales during festive seasons. It discusses the real-time optimization of your prices due to the festivals. Many stores declare heavy discounts on Black Friday and Cyber Monday in the USA.

Popular hosting services are giving away discounts for Black Friday.

Summing Up

Stay competitive. Your shoppers are smart. Test pricing and figure out what helps to scale your profit margins. Leave room to improve if you need to.

eCommerce is all about adapting and improving regularly.

Steadily building your store and tweaking prices will help customers get the best out of their experience with you.

Do you want more traffic on your eCommerce website or planning to build one?

We are determined to work on such projects and generate revenue. But the only question is, will that be your eCommerce business?

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