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Getting Started with Pinterest Marketing for eCommerce

What comes to your mind if someone tells you to use social media marketing for your business? Facebook, Instagram, or Twitter? But what if we inform you that you are missing out on the 4th largest social media platform – Pinterest.

Pinterest has a monthly active userbase of around 416 million people as per the stats of Statista. But for some reason, it is still the most underrated platform in India.

Being a visually appealing platform, Pinterest is full of engaged and dedicated users. Around 71% of the users are females, and the most popular age group is between 25-30 years.

Unlike Instagram, TikTok, Snapchat, or any other visually appealing social media platform, Pinterest has a mature audience that has the highest purchasing power.

According to Pinterest Records, users spend $50 per order on average. It is much higher if we compare it to most of the other social media platforms.

In short, there is a huge potential in Pinterest to generate more sales for your eCommerce business. But how would you do that?

Start Pinterest Marketing For Your eCommerce

While discussing social media marketing for eCommerce websites, we mentioned that Pinterest could be a great way to market your store. However, we didn’t go into the details as multiple platforms were mentioned.

In case you missed it, refer to Roadmap to boost eCommerce sales using social media platforms.

In this post, we will be giving you sufficient key points to start with Pinterest.

1] Build A Business Profile

Just like Instagram, Pinterest also demands businesses to build a business profile. It’s not compulsory, but it proves to be good in the long run. There are several advantages of using a business account.

First of all, you get access to the analytics dashboard, and you get to make a detailed analysis of your content. This analytical data is something big you might miss if you keep using a personal account. Analytics is the most important aspect for every business to track the key performing indicators.

Secondly, Pinterest Business Account lets you run Ad campaigns. Campaigns are important for your eCommerce website because no business can rely on organic reach. No doubt, the organic reach is high on Pinterest, but ad campaigns let you reach your exact audience in the most targeted way.

To give you a sense of relief, Pinterest Ads are much cheaper than Facebook Ads.

2] Create and Join Pinterest Boards

Pinterest Boards are almost similar to Facebook Pages. Users build boards for dedicated topics and post multiple posts related to that specific niche.

It is important to build your branded Pinterest board for your branding and reach. However, it is not all about creating boards and pinning posts.

While using social media, it is important to be social.

Try to invite the influencers and multiple content creators from your niche to join your board. Diversifying the publishers to help create an influence. It should not feel that you are merely promoting your business on your board. Followers should feel the value.

Similarly, try to join multiple boards in your category. Of course, you need to apply for dozens of boards. However, some of them don’t allow others to post. So you might face rejection from some boards.

Here is an amazing tool called Pingroupie that helps you find out the Pinterest Boards based on your keyword, niche, and category.

To make the rejection ratio less, engage with the posts regularly without showing your motive to join the board. Do it for a few days to get familiar with the admins. Once you build authority, you can gently ask them.

3] Pin Your Content

Pinning on Pinterest is similar to posting your content or sharing someone else’s content. It’s synonymous with tweet-retweet on Twitter and sharing-resharing on Facebook.

Your Pinterest Board should have all the pins that are related to your website posts, products, and even services. Pins should highlight your industry, business, and products.

To give a fair idea, brands like Etsy, Airbnb, Ruggable, Chick-fil-A, and many others are leveraging Pinterest Pinning.

Image Source: Airbnb on Pinterest

Since Pinterest is an image-based platform, images with a 2:3 aspect ratio work the best. To be more precise, 1000 x 1500 px is the ideal size for Pinterest posts. However, there is no limit to the vertical height of your graphics. It is common to see the long vertical posts in the form of infographics.

In our experience, the Pinterest community loves infographics. Infographics are graphical images with a high amount of information in the form of numbers, stats, data, and charts.

You can create your content for Pinterest using any tool like Canva, Illustrator, or Photoshop. If you lack time, you can hire graphic designers from Fiverr, Upwork, or any online platform.

While you create pins for your content, make sure that you also pin others’ content. As mentioned earlier, it is important to build a community. 

You can even automate pinning your posts using scheduling tools like Tailwind, ViralWoot, or Hootsuite. These are not free tools, but they give some great insights apart from your regular analytics.

4] More Optimization Techniques

You joined some boards and pinned your content. How about optimizing more for your users as well as Pinterest algorithms?

It is a good practice to enter your target keywords in your title and description. In that way, Pinterest crawlers, as well as Google crawlers, understand the context of the images. It helps in ranking your content for the targeted keywords.

Another optimization technique that you can use is to allow users to pin your website images on their boards within a click. Several social sharing plugins are available if you are using a WordPress website.

Some large brands like CrazyEgg have already implemented this strategy. If you hover any of their images, a pinning button will appear.

This was a guide to start using Pinterest for your eCommerce store. But what about building a store first? We help with that. If you need to develop your eCommerce website and need some marketing assistance, we can discuss it.

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